If you're looking for a New Year's resolution, look no further.
Vitaminwater is giving one person $100,000
if they give up their smartphone for a year.
From now until Jan. 8, users can enter the contest by posting to Twitter or Instagram. The post should say what they would do for 365 days without the ability to text or have the internet in their pocket, and should include the hashtags #nophoneforayear and #contest.
Those who are "required to use a smartphone for work or other commitments" need not apply, the beverage company said.
After the contest period is over, one lucky participant will be chosen to complete the no-phone challenge. A 1996-era cell phone that only makes and receives phone calls will be given to the participant for the year, according to contest rules.
If they make it through the year without even touching a smartphone, the cash is theirs.
Vitaminwater, understanding the tall order at hand, is still willing to dish $10,000 if the contestant can last six months without a smartphone.
For those thinking about deceiving the beverage company, if selected, a lie-detector test will be involved at the end of the challenge, Vitaminwater said.
Complete contest rules can be found on Vitaminwater.com.
at people thinking this would be easy. Our lives have become so intertwined with the internet, every aspect of it - shopping, music, travel - aided by the use of a smartphone, that it's almost impossible to just disconnect from your phone for a full year without significantly disrupting your entire life.
