The whole luxury sedan market is in decline anyway.... only car in the S Class market making any headway is the S Class. Volvo is smart to make the XC90 the brand's flagship; I see more companies moving to flagship SUVs in the future as that is where status is for younger buyers.trailing behind and trying to establish themselves as an emerging threat in the luxury market . . their flagship model is on competitive field with the E-Class so it's not a top tier luxury sedan

