Wait, so it's "Hard as Hail" not "Hard as Hell"?

Jatigi

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Then why do people say stuff like lame as hell, cool as hell, stupid as hell?

Because its superlative, not a simile.

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Luke Cage

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Then why do people say stuff like lame as hell, cool as hell, stupid as hell?

Because its superlative, not a simile.

roll-safe-black-guy-pointing-at-his-head-.jpg
I think it's because the literal meaning was lost on them, so they turned into superlative due to them thinking over time that it was Hell instead of Hail.
Also cold as Hail makes more sense too.
 
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