Multiple rappers now have expressed disgust at how Cole carries himself in the studio vs. when he's speaking to them.
He tries to renegade people on purpose, people who weren't even trying to have that energy on the song
Taking personal convos with his peers and addressing them on a public track instead of directly
AND we saw a glimpse of overall bytchassedness when he ran away from a rap battle that he sparked

drake would still have his face if he didn't let Cole throw bait out there to a real demon
Wale was extremely arrogant when he thought he had next, he alienated himself
Him and Kid Cudi made unnecessary enemies early in their careers and neither bounced back because of it.