Wally Presents - The Mac Dre Test

FeloniousMonk

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Mac Dre's buzz was building since Treal TV when he debuted a new character that contrasted from the former iteration of his style that was ultimately lacking identity. Mac Dre's CDs were always high volume movers independently.but regardless sales are not going to be a suitable benchmark because his sales would likely be in the realm of an independent artist in that area. Probably 50,000 to 80,000 on the high end. The best way to look at his success would be his sustained influence. Today Mac Dre's legacy is stronger than ever, he's on his third generation of fans but that in no way compares to the value of life and the potential he had to succeed on a bigger level if introduced to the market. Mac Dre's death occurred just months before hyphy's breakout onto mainstream, there's no question that he would've been part of that as he was one of the most influential members of the movement

When Mac Dre was alive . . there were a lot of people who didn't take a liking to his style and considered his character to be too "white", goofy and clownish in nature, these people were likely drawn more to the mob music sound.However there was a respect for him for his history and the people he ran with. These however were not Mac Dre's targeted audience, and for good reason nobody has ever succeeded on the upper echelon by catering to that audience. Mac Dre's music appealed to those kids that were going to raves all over Oakland until 5 AM. Mac Dre had a following and would do shows in Washington, Alaska, Hawaii and KC. Macklemore would attend every single one of his shows in Washington


Mac Dre's legacy does more to keep J Diggs relevant than J Diggs will ever do for Mac Dre. J Diggs is one of my favorite rappers stylistically but he's not in the realm where he has influence by association power. J Diggs was never and will never be on Mac Dre's level in any capacity. He's a street dude who has some hot lyrics in his verses from time to time. On his brightest day he has no commercial potential and he probably doesn't aspire to that anyway. Last time I was at Mac Dre's grave 4 upper-middle class college girls showed up to see it. They went out of their way to the cemetery and drove up through the roads to find a gravestone that isn't even featured on the cemetery map, evident of influence that exceeds the conventional standard

There is an influx of sales with the death of an artist but it's short-lived and doesn't sustain. The argument that Mac Dre's legacy is currently enjoying the benefits of premature death 12 years after he died is not only far outside the realm of credible but it's an asinine assertion.
Again, say what you will, yet he didnt have any more of a cult following before his death than Jacka, Keak The Sneak or any noterized bay artist, at the time.

It seems you are picking up his career where Thizz starts off and overlooking Mac Dres early material, him putting out projects since 88, yet still never achieved breakthrough status on billboard, recieved major radio airplay, nor underscored shows with headline artists, unlike his contemporaries of the 90s.

Yes, Dre had a resurgence with Thizz, yet again home town locals look at Dres legacy a lil differant.

Its seems only his fans put this extras on who Mac Dre was where as his peers seem to paint a different picture.

Again, nobody was speaking on how great a MC or how influential he was until his death.
 

Mac Casper

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Again, say what you will, yet he didnt have any more of a cult following before his death than Jacka, Keak The Sneak or any noterized bay artist, at the time.

It seems you are picking up his career where Thizz starts off and overlooking Mac Dres early material, him putting out projects since 88, yet still never achieved breakthrough status on billboard, recieved major radio airplay, nor underscored shows with headline artists, unlike his contemporaries of the 90s.

Yes, Dre had a resurgence with Thizz, yet again home town locals look at Dres legacy a lil differant.

Its seems only his fans put this extras on who Mac Dre was where as his peers seem to paint a different picture.

Again, nobody was speaking on how great a MC or how influential he was until his death.

No Mac Dre and E-40 were undoubtedly the top people in the Bay Area. I don't know what the root of your perception but perhaps you weren't going around the right places. It was even noted that E-40 was biggest Bay Area artist outside of the Bay and Mac Dre was the biggest Bay Area artist inside of the Bay.

Mac Dre's earlier material was solid in a more conventional way. His debut album Young Black Brotha was put out by Khayree, in an entirely different era and with an entirely different style - he didn't even have a comparable voice (through his career span there are three stylistic incarnations of Mac Dre's style, these were full on artistic reinventions - which is the epitome of artistry, and shows exception adaption prowess) . The EP was out prior but the LP didn't come out until he was already behind bars and then he recorded an album behind bars. At this point E-40 is reaching new heights and he saw Mac Dre as a relevant enough figure to take a shot at


Regarding his evaluation as an MC, I wouldn't evaluate him as an MC unless we are to greatly warp the standards. Unless you're talking his earlier material I'm trying to think of what type of MC standard would you even think to apply to him? The concept of that evaluation seemed fundamentally flawed and would be as effective as fitting a square peg through a round hole.. You've got to go back to how to evaluate an artist who's stylistically in the experimental realm. There's no rapper you compare Mac Dre to and you definitely don't use standard of a regular MC. I see a clear separation between him and rappers that made conscious attempts to be lyrically impressive . . Mac Dre is lowkey lyrically intricate in the sense that there's often use of interior rhymes but at no point does he make a concerted effort for that to take priority over the two main signature elements of his style. In this respect it's readily evident Mac Dre was at least 10 years ahead of his time

1. Character - Mac Dre had character like nobody else. I'd imagine his character has the potential to be off-putting, This is central to the appeal of the Mac Dre brand. This character was put on display with the release of Treal TV.. There's always humor in a Mac Dre verse, even when rapping about aggressive subjects. There's always humor in a Mac Dre verse and when you combine that with his second signature element you end up with songs that have a lot of replay value. This is the most center part of Mac Dre's appeal with the people that are drawn to him. Mac Dre verses are filled with humorous and game-ridden quotables that make you want to run the verse back. Mac Dre's fans find an exceptional amount of entertainment value in his work, markedly higher than you would expect from listening to music. Examples are While most rappers would be making their best tough guy impression Mac Dre would say something like

"I'll jump ya, all by myself
With no help, if you die oh well"

If those lyrics don't jump of the page to you . . well :youngsabo:
there's a reason for that. You need to hear it . . . Mac Dre's second signature element

2, The things he says and how he says them or as he once said on an album from his overlooked era It's Not What You Say . . . It's How You Say It - the importance of what Mac Dre says is always in a harmonious balance with importance of he says it . . usually injecting a whole lot of character with vocal inflections, this unique approach to delivery in which vocal inflections were used so prevalently throughout his delivery . This combined with his character renders a unique effect grants him the license of a comedian. This is why a girl can be listening to Suga Free and Mac Dre say the same thing and with Suga Free she feels offended but when Mac Dre says the exact same thing she finds humor in it and is entertained . . because It's Not What You Say . . It's How You Say It. Mac Dre's quotables aren't even of the same standard of the quotables from the conventional rapper. The appeal of a Mac Dre quotable is one that has instant replay value, There's likely a certain line in every song that you especially anticipate. The fundamental difference is Mac Dre's quotable is often rooted in a combination of humor or the outlandish nature of what he's said. The eccentricity and confidence that's put on display in these vocal inflections wasn't seen in industry for at least another 7 years when it became a central aspect of the appeal that artists like 2 Chainz and Nicki Minaj built their brands on.

But he's not all style without substance - Mac Dre has a discography that is both expansive and prolific. In the Bay Area Mac Dre has songs that are genuine cult status hits, not only are these songs recognized but they are celebrated with a comradely that is rarely afforded to a mainstream single. When the Mac Dre song comes on the energy changes, people literally change their dance to a Mac Dre-like Thizzelle Dance. These songs are as follows


1. Feelin Myself
2. Get Stupid
3. Thizzelle Dance
4. Not My Job

These songs are cult hits.in the Bay Area, they are instantly recognizable when they come on, people will put on a Thizz face, they'll begin dancing like Mac Dre and in that moment a comradely and reverence is being shared because you know that you are taking part in a experience that is unique to the Bay Area culture. And nothing can be a more definitive example of the Bay Area's unique cultural identity. It's like saying "hella" or yelling out "Yeeeeee!", . Ya sure, your friend Meghan from Witchita Kansas doesn't understand it or what's going on as she sees this start to break out,, but you simply respond "Yes, this is the Bay Area and we have our own words, we have our dances, and ya we have our own music". There's also many other songs throughout Mac Dre's catalog that are notable favorites of most fans - "Genie of the Lamp", "Since 84" - when you go through the diversity of the soundscapes in each of his project you'll notice how unique of a sound he had

(As a note, D-Lo's song "No Hoe" shares similar status, albeit the lack of the Mac Dre dance theme or Thizz faces)


As for the commercial viability of his direction -

You could start by looking at Feelin Myself - this song needs nothing to vouch for it, It even meets many of Max Martin's standard for success in pop radio. The song is instantly recognizable for the first note, and is among the most revered songs in Bay Area history. For good reason to, there's things going on in the production that aren't consciously meeting your ear the first time you hear it. This is a definitive example of the type of appeal Mac Dre's style would have. If he was putting a single together with the priority of showcasing the best example of his style to introduce to new audiences, this would be it. I almost would feel like it's a safe guess to assume that he made this with the prospect of a single in mind. And such an initiative wouldn't be without merit in the past two years two records of the same name were released as singles to mainstream markets. One was Beyonce/Nicki Minaj and the other featured will.i.am/Miley Cyrus/Wiz Khalifa/French Montana . . all three of these songs feature references to credit cards and a identical choruses, from a songwriting standpoint it does allude to influence from the original song that was perhaps used as a reference or inspiration as the producer created their own rendition to pitch to some of the biggest names in the music industry. Oh ya, and the song was the foundation of Drake's single "The Motto". It's a recreation of the same drum pattern the melody stripped back. Drake featured Mac Dre's Thizz Nation logo for a subliminal second before he introduced Mac Dre's mother


. .
 

Stir Fry

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I might catch flack buuuuuuuuuuut.

Mack Dre wasnt even considered GOAT until his death.

Mack Dre wasnt as popular UNTIL his death.

And nobody was jocking Dre of this magnatude until his death.

And this coming from a Bay cat who was in the scene when Mac Dre was alive.


He developed a big bandwagon fanbase out here in the bay after Thizz Dance and STUPID, before his death. But most run of the mill rap consumers people out here weren't checking for him except a select few of us prior to those tracks. To me it seems like the mid 90's is when his local base began to pick up with the Rompilation and Stupid Doo Doo Dumb. Lot's of people knew his name from YBB and California Livin, but not many had the full cassettes of What's Really Goin On?. That the streets and fed time he caught fukked off the momentum of that album's potential for him to build on. But once he got out he started putting in some serious work with the Rompilation, SDD, and Rapper Gone Bad.
 

Stir Fry

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As far as musical tastes go. Everybody appreciates rap for different reasons. If you look at at Jay and Nas, you'll see how polarizing it can be. To me Jay is the greatest, because he has metaphors that can be flipped seven ways from sunday. But to someone else, they'll appreciate the complexity and density of Nas' lyrics and rhyme schemes. I'll listen to Jay and be amazed at some of the shyt he drops, but if I sit down and really give a Nas song some serious attention, his verses can really get my brain twisted. Out here in the bay, we're looking at how things are said and though it might not be the most complex, it still gives a vivid impression of what's being conveyed. We try to instill game into our tracks while the east coast speaks on abstract tangents and storytelling. The east values layers while we value vocal inflection. It all boils down to a preference and it's rare that people can adapt to something foreign to them. When I take an objective ear to our music, I can totally see why it would be off putting to most people, but it's still the only shyt I bump for the most part. It speaks to me and the what my ears were brought up on.

 
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Mac Casper

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As far as musical tastes go. Everybody appreciates rap for different reasons. If you look at at Jay and Nas, you'll see how polarizing it can be. To me Jay is the greatest, because he has metaphors that can be flipped seven ways from sunday. But to someone else, they'll appreciate the density of Nas' lyrics and rhyme schemes. Out here in the bay, we're looking at how things are said and though it might not be the most complex, it still gives a vivid impression of what's being conveyed. We talk game while the east coast speaks on abstract tangents and storytelling.
:ehh:
 

FeloniousMonk

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No Mac Dre and E-40 were undoubtedly the top people in the Bay Area. I don't know what the root of your perception but perhaps you weren't going around the right places. It was even noted that E-40 was biggest Bay Area artist outside of the Bay and Mac Dre was the biggest Bay Area artist inside of the Bay.
Actually. .

Too Short and 40 where the town heroes.

Mac Dre was popping, yet Mac Mall had even a foothold stronger in presence and noteriety based on appeal.

My perception is based on the technical apects of syntax, skillsets, vocabularity, complexity and many factors of what it is to be a mc, which most true rappers base themselves on.

Not just rhyme cuz it was a fad.

San Quinn, Andre Nickatina, Messy Marv, and the Jacka are noterized artist from the Bay who also carry a following the magnatude of Mac Dre..I would even place Dre Dog cult status neck and neck with Dres.

The persona of Mac Dre and characteristics there of, along with the concept of Thizz and subsequent projects and overall hustle is what set Dre apart.

Him as a rapper...not so much.

I was a dj, I promoted and Ive been a lot of places from The Omni, Bluesville, mission rock, hip hop on the green, to storyville, to the Amabasadors Lounge.
 

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Actually. .

Too Short and 40 where the town heroes.

Mac Dre was popping, yet Mac Mall had even a foothold stronger in presence and noteriety based on appeal.

My perception is based on the technical apects of syntax, skillsets, vocabularity, complexity and many factors of what it is to be a mc, which most true rappers base themselves on.

Not just rhyme cuz it was a fad.

San Quinn, Andre Nickatina, Messy Marv, and the Jacka are noterized artist from the Bay who also carry a following the magnatude of Mac Dre..I would even place Dre Dog cult status neck and neck with Dres.

The persona of Mac Dre and characteristics there of, along with the concept of Thizz and subsequent projects and overall hustle is what set Dre apart.

Him as a rapper...not so much.

I was a dj, I promoted and Ive been a lot of places from The Omni, Bluesville, mission rock, hip hop on the green, to storyville, to the Amabasadors Lounge.


Yeah, a big part of his appeal was that he was a hustler first and a funny, and charismatic rapper second. His authenticity was his biggest draw, though i have always enjoyed his music as well.
 

Mac Casper

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Actually. .

Too Short and 40 where the town heroes.

Mac Dre was popping, yet Mac Mall had even a foothold stronger in presence and noteriety based on appeal.

My perception is based on the technical apects of syntax, skillsets, vocabularity, complexity and many factors of what it is to be a mc, which most true rappers base themselves on.

Not just rhyme cuz it was a fad.

San Quinn, Andre Nickatina, Messy Marv, and the Jacka are noterized artist from the Bay who also carry a following the magnatude of Mac Dre..I would even place Dre Dog cult status neck and neck with Dres.

The persona of Mac Dre and characteristics there of, along with the concept of Thizz and subsequent projects and overall hustle is what set Dre apart.

Him as a rapper...not so much.

I was a dj, I promoted and Ive been a lot of places from The Omni, Bluesville, mission rock, hip hop on the green, to storyville, to the Amabasadors Lounge.

Too Short had status as a tenured legend but didn't experience a resurgence until jumping on the bandwagon that Mac Dre left a void in upon his passing -


Andre Nickatina would be a comparable - Andre Nickatina has a following. they would tour the same areas and I'd imagine their following would overlap. Andre Nickatina didn't appeal to the hood because he was talking about doing drugs rather than selling drugs. So the white kids bought into that.

To undermine him as a rapper . . that doesn't sit well with me and it shows that can't see around the standards of convention to recognize his appeal, which isn't rooted in a single criteria that you've listed, It implies that he somehow was immune to the need to have a product to uphold a fan base and that defies every law of capitalism. I clearly outlined what his appeal is in my previous post . . it doesn't matter if you subscribe to it, that's what it is. For Mac Dre to appeal to your standards would be in conflict with his brand . . . excelling at your standard would not be congruent with his appeal


There's a distinct appeal in Mac Dre's style that makes him who he is and that's what his fans have bought into. That's what makes him and his music the unique product that he is. This should show you that it's possible for people to circumvent the standard of the conventional rapper. If Mac Dre was the conventional rapper he wouldn't be remembered
 

Khadafhi

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Mac Dre that nikka. I didn't fukk him as first cuz I thought he was goofy. Than I started listening to him n got laced. nikka spit nothing but that game. R.I.P. Mac dre
 

Still Benefited

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You cant not be a fan after hearing this.



and what is this argument about he wasnt influential til after his death?so? He was the martyr that bought a small slice of bay area culture,a culture the masses couldnt help but fall in love with once introduced....weve predicted this for years,if only the masses got to see the characters we had to offer back in the day breh,and the culture:mjcry:?Dre died and more people got to see him,and as predicted fell in love with his music and became fans....cant say the same for every dead rapper.

the crowds Dre attracted wasnt only street nikkas,he had white hippies/hipsters.....and who plays a big role in whats considered hot now?who do artist pander to in 2016?hipsters. Dre was futuristic rap before futuristic rap was a thing....Dres influence is undeniable on todays rap culture,your favorite artist have shouted him out,stars like Beyonce remaking his songs,that Mustard sound which is a child of the hyphy movement spawned by Dre:wow:....we have somebody like Sauce Walka who is like Dre reincarnated:wow:...birthing a large ammount of clones of his own in a short period of time.











Been meaning to asku, @#WallyWisdom ,what your thoughts are on Sauce since you such a big Dre fan:jbhmm:?
 

Mac Casper

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You cant not be a fan after hearing this.



and what is this argument about he wasnt influential til after his death?so? He was the martyr that bought a small slice of bay area culture,a culture the masses couldnt help but fall in love with once introduced....weve predicted this for years,if only the masses got to see the characters we had to offer back in the day breh,and the culture:mjcry:?Dre died and more people got to see him,and as predicted fell in love with his music and became fans....cant say the same for every dead rapper.

the crowds Dre attracted wasnt only street nikkas,he had white hippies/hipsters.....and who plays a big role in whats considered hot now?who do artist pander to in 2016?hipsters. Dre was futuristic rap before futuristic rap was a thing....Dres influence is undeniable on todays rap culture,your favorite artist have shouted him out,stars like Beyonce remaking his songs,that Mustard sound which is a child of the hyphy movement spawned by Dre:wow:....we have somebody like Sauce Walka who is like Dre reincarnated:wow:...birthing a large ammount of clones of his own in a short period of time.











Been meaning to asku, @#WallyWisdom ,what your thoughts are on Sauce since you such a big Dre fan:jbhmm:?

:wow:

Everything you said was truth. I'm just trying to share the key to understanding by telling how you need to look at it be able to see. I can lead a fish to water but I can't make it drink and if we got some special water over here and it's not to your liking, that's cool to :youngsabo:

As for Sauce Walka I'm not really hearing it there but recently Nef the Pharoah has impressed me with his ability to carry the energy

 

Still Benefited

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:wow:

Everything you said was truth. I'm just trying to share the key to understanding by telling how you need to look at it be able to see. I can lead a fish to water but I can't make it drink and if we got some special water over here and it's not to your liking, that's cool to :youngsabo:

As for Sauce Walka I'm not really hearing it there but recently Nef the Pharoah has impressed me with his ability to carry the energy



I like Nef but hes like a kid friendly version of Mac Dre still at this point for me....as for Sauce hes not a carbon copy or watered down version...hes like a reincarnated Dre in a different incarnation all his own....but if you watch the videos you see the whole Sauce Movement is a lifestyle they live and promote like Dre did with Hyphy...plus with the subject matter of breaking bytches/pimpin,the melodies and different flows,rockstar lifestyle and last but not least the crazy dancing and live performance theatrics:mjcry:...the nikka did a backstroke representing swimming in the sauce:wow: 1:27



Who else but Dre:mjcry:
 

Mac Casper

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I like Nef but hes like a kid friendly version of Mac Dre still at this point for me....as for Sauce hes not a carbon copy or watered down version...hes like a reincarnated Dre in a different incarnation all his own....but if you watch the videos you see the whole Sauce Movement is a lifestyle they live and promote like Dre did with Hyphy...plus with the subject matter of breaking bytches/pimpin,the melodies and different flows,rockstar lifestyle and last but not least the crazy dancing and live performance theatrics:mjcry:...the nikka did a backstroke representing swimming in the sauce:wow: 1:27



Who else but Dre:mjcry:

Your co-sign has went a long way, I will be begin checking for him
 
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