Warner Bros-Discovery Roundup: Talent backlash, Legendary pullout, DC Fandom cancelled

daemonova

daemonova

hit it, & I didn't go Erykah Badu crazy, #yallmad
Joined
May 20, 2012
Messages
52,552
Reputation
5,522
Daps
85,455
MajesticLion

MajesticLion

Veteran
Joined
Jul 17, 2018
Messages
34,760
Reputation
7,088
Daps
75,337
Even in the midst of general CEO culture, this guy shines as a true gem. :pachaha:





www.thewrap.com

David Zaslav Says There's 'Real Opportunity' to Raise HBO Max Prices

He also said HBO Max would begin a more aggressive push on its password sharing crackdown
www.thewrap.com www.thewrap.com

David Zaslav Says There’s ‘Real Opportunity’ to Raise HBO Max Prices​


The Warner Bros. Discovery CEO argued consumers are paying “dramatically less” for the amount of content available than they were 10 years ago



Despite consumers’ frustrations with the fragmented streaming landscape, Warner Bros. Discovery CEO David Zaslav believes there’s a “real opportunity” to raise prices in the future.

“I think the pricing across the board, not only is there too many players, but in order to stay alive, a lot of the players have just decided to drop price aggressively. Consumers in America were paying twice as much 10 years ago for content. So people were spending on average $55 for content 10 years ago. And the amount of content they’re getting, the spend is up like 10 or 12 fold, so they’re paying dramatically less,” he said during an investor conference hosted by Goldman Sachs on Wednesday. “We want a good deal for consumers, but I think over time, there’s real opportunity, particularly for us in that quality area, to raise prices.”

Zaslav’s comments came as both Peacock and Apple TV+ recently raised their prices by $3 per month. Apple TV+ now charges $13.99 per month for its plan in the U.S., while Peacock Premium and Premium Plus cost $10.99 and $16.99 per month, respectively. The cost of an HBO Max subscription ranges from as low as $9.99 per month for its Basic with Ads plan to $20.99 per month for its Premium ad-free plan.

The executive predicted that consumers will see an increase in the amount of available bundle offerings. He noted HBO Max’s bundle with Disney+ launched earlier this year has resulted in “extremely low” churn.

“Usage is much higher for both of us, and overall consumer satisfaction with the product is much higher. So I think you’re going to see a lot more of that,” he said.

While WBD has also said it would follow Netflix and Disney+ in cracking down on password sharing, Zaslav admitted the company has been less aggressive on the effort because “people are really starting to love HBO Max.”

“We want them to fall in love with our content, with our series, with the differentiated offering outside of the US,” he said. “It’s a little tricky with the password sharing. We’re going to begin to push on that.”

The company previously warned that it would be more direct in its paid sharing efforts starting in September, with fixed messaging requiring customers to register for access.

Warner is aiming for at least 150 million streaming subscribers by the end of 2026, with profitability for the segment on track to exceed $1.3 billion in 2025.



...
Click to expand...
 
daemonova

daemonova

hit it, & I didn't go Erykah Badu crazy, #yallmad
Joined
May 20, 2012
Messages
52,552
Reputation
5,522
Daps
85,455
G1z07PIbIAAVhkj
 
daemonova

daemonova

hit it, & I didn't go Erykah Badu crazy, #yallmad
Joined
May 20, 2012
Messages
52,552
Reputation
5,522
Daps
85,455


Netflix has its Frankenstein movie and we have ours....


See you in 2026 :sas1:
 
AquaCityBoy

AquaCityBoy

Veteran
Joined
May 2, 2012
Messages
43,321
Reputation
9,716
Daps
191,608
Reppin
NULL
Warner Bros. been dropping nonstop heat all year :wow:

Sinners, Superman, Weapons, F1, One Battle After Another, Final Destination

They finally got their shyt together :ehh:
 
You must log in or register to reply here.
Top