the difference is...Punp is the only thing popping out of Miami right now. They will support him
Nah..pump signed with the most influential Social Media agency in 2016...
They focus on SoundCloud rappers particularly in South Florida to give them a bigger platform
THA LIGHTS GLOBAL LLC. they were responsible for JU JU ON DA BEAT becoming a success...,
had just turned 16 when he first came to the attention of
Dooney Battle, co-founder of digital-first entertainment company Tha Lights Global. Hailing from the South Florida "SoundCloud rap" scene along with contemporaries like
Smokepurpp, XXXTentacion and Ski Mask the Slump God, the pink-haired teenager born Gazzy Garcia had already amassed over 100,000 followers on Instagram, despite having released only a handful of songs at the time.
"He was the youngest in the wave actually really doing it," says Battle, "and his look was different than everybody else."
Battle, himself a South Florida native, knew what to do: tap his company’s 60 social media "influencers" to spread the music. Tha Lights Global was in the midst of a social-media-driven meme campaign that helped Zay Hilfigerrr & Zayion McCall's "Juju on That Beat" reach No. 5 on the Billboard Hot 100 in December 2016. The company is helmed by a tight-knit seven-person team whose members’ average age is in the mid-20s: Battle; co-founder
Tim Lowery; head of touring and marketing
Troy Heidtmann; A&R chief
Miguel Solano; head of management and media
Jordan Tugrul; head of talent relations
Carliely Veras and head of digital
Paula Batson. But the label, management and marketing group’s secret sauce is its network of influencers that reaches a combined 160 million followers across nine different platforms.
Pushing Lil Pump’s songs through SoundCloud and Instagram, these influencers boosted the rapper’s followers on the latter platform from 1 million in June to 5.7 million in November.
Earlier in 2017, Tha Lights Global signed a joint venture deal with Warner Bros. Records, which began marketing Lil Pump’s music during the summer.
https://www.google.com/amp/s/www.bi...ump-tha-lights-global-warner-bros-influencers