Biggest artists in the world at that time.
What they do?
They run the same ol ' i hustled, i got bank, i'm bigger than you, when you see me coming thru' tired ass shyt.
fukk outta here, i lost a lot of respect for Jay, and Kanye by association, on that one. The same ol bullshyt, how you not going to grow as an artist? That was your moment to be something bigger, instead you bring the same tales and the minions lap it up because you brilliant at brand/image protection.
That's Jay best strength, image creation/protection. I worked with Beyonce on her self titled album music videos, i seen it rub off on her. She got two employees on rotation deleting/protecting brand on the internet etc.
Believe me if you want or not.