Well Damn Drake becomes first rapper to ever make 5 million in one night for a show
- Thread starter thernbroom
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Awesome Wells
The Ghost of Jack Tripper
Studying the business is cool. But you'd need to actually be in the business to see how these deals have gone down. If you've been studying the business, you'd know that 360 deals give the label full control over your masters. This also includes your publishing rights. You can't even use your name to do other business, without having to kick mad big portions of your earnings back to the label. This is the deal he signed with Baby. And it's why he said he doesn't have to "release another album ever" because like he said, "Drizzy is going to get that money forever".
Show money is a part of publishing, bro. 360's cover ALL earnings. That includes performances, commercials, TV and film appearances, revenue from concerts, even down to your merchandise sales. This is literally why Lupe said he wouldn't do a show, when he was boycotting. Because his masters and publishing were included in the 360 he was signed to with Atlantic and he said he didn't want to make them any more money.
So you said you've been studying the business, but you clearly haven't covered how these deals work. And that's kinda why so many people get caught up in them. You need to know how they work, to see why certain artists have the trouble they do financially.
Awesome Wells
The Ghost of Jack Tripper
In '09, Drake was supposed to sign to Def Jam, and The Dream was backing him for that since that's where he was. Universal was bidding for him too directly because they're the parent company. Baby came in and wanted him to sign with YM, which was also under UMG. He offered Drake mad cash to ink with him. But it was an advance. So Drake signed a 360 that had him under a few different companies. That's why Pusha had that line saying "You signed to a n*gga that signed to another n*gga. That's signed to three n*ggas. Now that's bad luck". Because at the time, a lot of artists and people in the business knew that Drake was signed to a really f*cked up deal.
His deal had him literally kicking back most of his bread to UMG, Cash Money and Young Money. Problem is, if he's still doing anything that's on the albums that Baby and UMG were involved in, they get paid most of that bread. This includes ALL rights to those tracks. So this is performances, TV, commercials, etc. Because they still own the rights to all of that material. So dude has 8 albums so far, and they're still getting paid on 6 of them, which is including the album with Future. This is why when Baby did that little rant on Live that time a couple years ago when people were saying he didn't have money, he mentioned how he'll always have bread because of Drake.
He also was signed to J. Prince's son's label back in like '08, and has to pay them too. They sued Baby because they said that Baby was keeping all the royalties that they were owed because they had Drake inked as an artist too. The company was called Aspire. They sued saying that 1/3 of Drake's net profits on his first 6 albums was supposed to go to them. And that they also owned 1/3 of the copyrights of his masters for those same joints. So that's mad companies that had Drake in deals, that he had to pay under this 360, including the label he was signed to before he even got to Cash Money. So that's why whenever he gets paid, he still has to pay all those companies for everything they own in his rights before he jumped ship. They STILL own all of his sh*t before CLB. So when people ask why he drops music so often, this is why. He has to work his way out of the red. They've been robbing dude since day one.
HollywoodP
#LongLive24 #TMC, Lakeshow, ASU, Fukk Jerry Jones
You're moving the goal post talking about 360 deals. Im well aware of what they can cover. I've even mentioned them in other posts on here. Lets bring this back to your original post where you said Drake had to pay Birdman for this tour because of his MASTERS. Masters are your master recordings. With your ownership of masters you can generate revenue thru streaming, tv shows, film, sampling and public broadcast, etc. Being that this would be a live performance...Drake's masters and who owns them is irrelevant. Thats why Jay-Z is able to do Reasonable Doubt songs without paying Dame. Thats why Taylor Swift is able to perform her old songs after Scooter Braun sold her masters (and why she re-recorded some) and make money. Does Drake have to give Birdman money from his tour due to a previous 360 deal...perhaps. But it has nothing to do with his MASTERS. Hence why I said to you..."thats not how masters work". Hopefully you now have a better idea of how they do.
Awesome Wells
The Ghost of Jack Tripper
Read my response to bro above.
I speak in detail on his deal and how it's actually set up. Nothing I'm saying is guesswork. Like I said, I was there. So I don’t need to assume anything or give examples based on what I "think". So if you want to actually know how these things work and are currently working for dude, you can read and learn. If not, you can keep posting the sh*t you're posting, lol. Either way, the information is there for you.
Piff Perkins
Veteran
The 360 deal didn't exist when Reasonable Doubt came out. Taylor Swift didn't sign a 360 deal either. Her issue with Scooter Braun is about some slimeball shyt. She tried to purchase her masters and her previous label countered with an insane proposal (basically, give us a new album for each old album we give you back). She refused and eventually they sold everything to Braun's company, on some takeover shyt. That's why she decided to re-record everything.
To Drake's credit, his new deal is very good. He simply signed a bad deal to start, and it's gonna tax him forever. Ironically despite being more successful, he managed to sign a worse deal than Cole or Kendrick back then.
HollywoodP
#LongLive24 #TMC, Lakeshow, ASU, Fukk Jerry Jones
you, like the other guy, are missing the whole point of my post. I'm talking about MASTERS. Not a 360 deal or any deal for that matter.
Piff Perkins
Veteran
You're missing the connection between the two though. The master by itself means any time the song is played on the radio, TV/film, sold, streamed, etc results in a payment going to the person who owns it. The master alongside a terrible 360 deal means any time a song is PERFORMED (including live) it results in a payment going to the person who owns it.
HollywoodP
#LongLive24 #TMC, Lakeshow, ASU, Fukk Jerry Jones
I'm not missing the connection...because there is none. That live performance payout has nothing to do with the Masters is what i'm trying to explain. An artist may have to give earnings from live performances to someone else due to a fukked up deal, yes thats true. It would be thru whoever the label is...not whoever owns the masters...they may be the same in alot of cases but there is no connection between the master recordings ownership and a live performance revenue....unless the performance is being recorded. So when he said he has to pay Birdman for the tour because Birdman owns his masters...thats incorrect. He may not be incorrect about Drake paying Birdman, but it would be due to stipulations in the 360 deal....but not the Master Recordings....thats simply the wrong term to use in this scenario.
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