There's a lot I'd change, here's a few points...
Proper planned and developed storylines with proper build ups. There needs to be direction, also more episodic in the sense there should be a real reason you want/need to tune in next week, the storylines should be captivating and interesting , there's so much potential.
Hire a more diverse writing team, there should be a mix of wrestling people and career writers and then a balance could be achieved if the right people oversee that.
Hire more talent, good talent and get rid of useless talent.
Stop over killing the false finishes, more legit storytelling in matches. Make the moves mean something, make finishers mean something, false finishes shouldn't happen all the time, should be saved and then when it happens its unexpected not like it's a mandatory part of a process, that shyt boring.
Build and develop the characters, existing and new ones, with interviews, vignettes, all types of things like back in the day, the Mankind interview with JR was fantastic and did a lot for him, don't tell me no-one else has an interesting story....
Less heel and face turns constantly or it means nothing, back in the day it would suprise you, like when Paul Bearer turned, now its standard shyt... Recently was no way AJ should have turned in my opinion and Cena could have...
Proper planned and developed storylines with proper build ups. There needs to be direction, also more episodic in the sense there should be a real reason you want/need to tune in next week, the storylines should be captivating and interesting , there's so much potential.
Hire a more diverse writing team, there should be a mix of wrestling people and career writers and then a balance could be achieved if the right people oversee that.
Hire more talent, good talent and get rid of useless talent.
Stop over killing the false finishes, more legit storytelling in matches. Make the moves mean something, make finishers mean something, false finishes shouldn't happen all the time, should be saved and then when it happens its unexpected not like it's a mandatory part of a process, that shyt boring.
Build and develop the characters, existing and new ones, with interviews, vignettes, all types of things like back in the day, the Mankind interview with JR was fantastic and did a lot for him, don't tell me no-one else has an interesting story....
Less heel and face turns constantly or it means nothing, back in the day it would suprise you, like when Paul Bearer turned, now its standard shyt... Recently was no way AJ should have turned in my opinion and Cena could have...
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They need someone like Russo, but not Russo to just come up with off the wall ideas to get exposure outside of their programming and hope some of them work and leads people to go "I might have to check this Raw/Smackdown out 
". I know the WWE has a Snapchat, but they never promote it despite it being the social media choice of a lot of the youth. I'd have Vince cut DJ Khaled a check and have him host their Snap and have like the Wyatts attack him and New Day make the save.