What's the success rate on "industry plants"??? doesn't seem too profitable.

[hex]

It's a slick marketing move. Instead of making up a street background or some other shyt they use the underdog gimmick. Y'all be on here acting like its some shyt that they trick us with when essentially it's nothing different than before.

Breh I dunno who you think I am but I've literally never used the plant shyt to downplay an artist. I've actually defended artists against the claim.

And it is to trick people. I just don't begrudge them for doing it. But let's call it what it is.

Fred.

 

[Ghostface Trillah]

Since people still seem confused I'll give a very clear cut example.

I'm not a fan of his music but Tech N9ne is one of the most successful indie artists on the planet. His manager Travis O'Guin did an interview last summer where he flat out said Kendrick Lamar was marketed as an indie artist long after Interscope had already signed him. He said the only reason he knows that is because Strange Music had first refusal on TDE....meaning they could've signed them, but didn't.



Why would TDE pretend to be indie? For the exact reasons I outlined. Indie seems "more hip" than a label pushing a new artist in your face.

This ain't a shot at TDE....I'm a big fan of Kendrick....but if this guy runs one of the most successful indie labels on the planet....and he is spelling out exactly why it's ideal to pretend you're indie when you're not....I don't understand how this is so difficult to grasp. It's not rocket science.

Fred.

Dudes on here argued me down when i told them kendrick was a plant. Interscope paid for section 80 to be made and all the marketing that went behind it.

 

[Spiritual Stratocaster]

Thread finna be full of nikkas..

 

[stealthbomber]

Since people still seem confused I'll give a very clear cut example.

I'm not a fan of his music but Tech N9ne is one of the most successful indie artists on the planet. His manager Travis O'Guin did an interview last summer where he flat out said Kendrick Lamar was marketed as an indie artist long after Interscope had already signed him. He said the only reason he knows that is because Strange Music had first refusal on TDE....meaning they could've signed them, but didn't.



Why would TDE pretend to be indie? For the exact reasons I outlined. Indie seems "more hip" than a label pushing a new artist in your face.

This ain't a shot at TDE....I'm a big fan of Kendrick....but if this guy runs one of the most successful indie labels on the planet....and he is spelling out exactly why it's ideal to pretend you're indie when you're not....I don't understand how this is so difficult to grasp. It's not rocket science.

Fred.

i get all that, but to me, that's just marketing

i define a plant as someone who is pushed by a major with little to 0 organic buzz

someone like kendrick put in a whole lot of ground work to get where he was

the public didn't know he was signed to interscope but he's where he's at due to his body of work

iggy azalea is a plant to me

she had p*ssy (the song), got butt shots, dated rocky, then all the sudden she's one of the biggest artists in the world

there was no ground work

no proof of her growth

that's a plant, at least in my opinion

 

[Kingshango]

The double standard for who is and who isn't an industry plant really needs to be addressed here.

 

[The Devil's Advocate]

One of y'all "industry plant" experts let me know.

an industry plant is merely someone who is signed already.... but out in the world faking like they have no deal


i'd say the success rate is in the high heavens... how many rappers do we see pop out of nowhere, talking bout "yea i'm bout to sign with............", then later find out they was signed a year or more before that??? damn near everybody

 

[CrimsonTider]

i get all that, but to me, that's just marketing

i define a plant as someone who is pushed by a major with little to 0 organic buzz

someone like kendrick put in a whole lot of ground work to get where he was

the public didn't know he was signed to interscope but he's where he's at due to his body of work

iggy azalea is a plant to me

she had p*ssy (the song), got butt shots, dated rocky, then all the sudden she's one of the biggest artists in the world

there was no ground work

no proof of her growth

that's a plant, at least in my opinion

Iggy isn't a plant. Since we've known her we knew she had some type of "dealings" with TI (grand hustle)

Kendrick, Drake, Cole, Wiz these are the plants

All of these artist "announced" the label they were signed to after we had full projects from them that were backed by those labels

Even 2chainz was claiming to be independent when he was on his come up in 2011 and did an interview announcing he was going to sign to interscope

Fans, especially teens love the feeling that they are up on something that "radio" isn't dictating to them

It's why mixtapes like "Kush and OJ", "So Far Gone, The warm up, Sec 80 are held in such high regard because you have the feeling of discovering an artist that's making high quality music without the machine

 

[OG Talk]

There is no more industry for Black music.. So whether they are "plants" or not doesn't really matter...90% of all artists aren't recoupable without digging into their show money, merch and endorsements...

 

[mr. smoke weed]

Everyones a fukkin industry plant nowadays and music doesn't sell so I'd say its pretty low.

 

[Nigerianwonder]

i get all that, but to me, that's just marketing

i define a plant as someone who is pushed by a major with little to 0 organic buzz

someone like kendrick put in a whole lot of ground work to get where he was

the public didn't know he was signed to interscope but he's where he's at due to his body of work

iggy azalea is a plant to me

she had p*ssy (the song), got butt shots, dated rocky, then all the sudden she's one of the biggest artists in the world

there was no ground work

no proof of her growth

that's a plant, at least in my opinion

Kendrick is where he is due to an expensive marketing campaign and budget. There are a lot of rappers making great music. But how many indie artist can get every radio station and blog in the country to debut their record in the same week and get placed in heavy rotation? Thats what labels can do cause they have the infrastructure already in place. Its not a slight on his music its just that you have to recognize it takes a machine to push artist in that way. It just doest happen like that otherwise.

 

[Hardaway]

but paul cane is a lyrical genius

 

[Maschine_Man]

The article is about anything recorded, in any format. Singles, albums, streams, Itunes, anything.

So if the record industry is the lowest it's been in decades....that means one of two things:

1. The profits from concerts aren't enough to offset the losses in other areas.

2. Concerts have jack shyt to do with the profits of the recording industry.

Either way, you're wrong.

Or, since you seem a bit slow, here's a nice picture to break it down:

The music industry has hit its rock bottom

​

Cut in half. But nah, the industry is doing "very well" due to singles and concerts.

I swear the more someone stans Drake, the lower their IQ is.

Fred.​

BUT, to be fair you have to look at everything to get the full picture.

COSTS are also way down. Costs for personnel(jobs have been cut, labels have been merged, etc.)
advertising costs are low. Advertising on the internet has been far more valauble than TV and other media

Videos costs have come down ALOT, as well as budgets being spent on videos are down.
Videos in the 90's were geting up in the 100's of thousands of dollars. Now you can get videos done(professionally) for under 5K


These labels want everyone to think they are suffering but in reality they aren't as bad off as they would make you think.

 

[Maschine_Man]

Everyones a fukkin industry plant nowadays and music doesn't sell so I'd say its pretty low.

trust me, there is plenty of money being made from music.
Everyone is just so caught up on the old model of "sales"