New privacy policy allows WhatsApp to share phone numbers with Facebook
Today, WhatsApp has updated its privacy policy for the first time since the company’s acquisition by Facebook back in 2014. As you might imagine, there’s now a bit of cross over between the two platforms. More specifically, the company plans to improve targeted advertising on Facebook by making use of data collected from WhatsApp.
The messaging service will now share a limited amount of user data with Facebook, including the phone number that you use to register with the service. Facebook claims that sharing this data between the two platforms will help the company target advertisements more effectively, make better friend suggestions, and help to combat spam, apparently.
“We won’t post or share your WhatsApp number with others, including on Facebook, and we still won’t sell, share, or give your phone number to advertisers.” – WhatsApp
However, future plans could go much further than that. The company has stated that it is looking to explore ways in which businesses can contact customers using WhatsApp. Examples include a bank warning a customer about a possible fraudulent transaction, an airline letting a customer know about a delayed flight, or marketing messages for discounts. There are, of course, concerns about businesses using this information to spam users, but WhatApps plans to allow users to manage these types of communications. Facebook Messenger already allows for similar communications.
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For Facebook users, this data sharing will be very familiar. But long running WhatsApp users who loved the free, unobtrusive nature of the service are quite likely to be disappointed. Especially as Facebook promised that the two services would remain independent. You can read more about the key privacy changes at this link.
Today, WhatsApp has updated its privacy policy for the first time since the company’s acquisition by Facebook back in 2014. As you might imagine, there’s now a bit of cross over between the two platforms. More specifically, the company plans to improve targeted advertising on Facebook by making use of data collected from WhatsApp.
The messaging service will now share a limited amount of user data with Facebook, including the phone number that you use to register with the service. Facebook claims that sharing this data between the two platforms will help the company target advertisements more effectively, make better friend suggestions, and help to combat spam, apparently.
“We won’t post or share your WhatsApp number with others, including on Facebook, and we still won’t sell, share, or give your phone number to advertisers.” – WhatsApp
However, future plans could go much further than that. The company has stated that it is looking to explore ways in which businesses can contact customers using WhatsApp. Examples include a bank warning a customer about a possible fraudulent transaction, an airline letting a customer know about a delayed flight, or marketing messages for discounts. There are, of course, concerns about businesses using this information to spam users, but WhatApps plans to allow users to manage these types of communications. Facebook Messenger already allows for similar communications.
WHAT'S NEW: WHATSAPP GAINS MULTI-RECIPIENT SENDING, ‘FREQUENT CHATS’5For Facebook users, this data sharing will be very familiar. But long running WhatsApp users who loved the free, unobtrusive nature of the service are quite likely to be disappointed. Especially as Facebook promised that the two services would remain independent. You can read more about the key privacy changes at this link.
