When did conscious rap become "uncool"?

[Mac Casper]

Basically was marginalized to the underground after NWA came-up

 

[Yoda]

A kendrick lamar song is being sung at protests in ferguson to fight police brutality.

 

[Long Live The Kane]

"fake deep" is kinda a minority and reactionary sentiment though, so i wouldn't say it's currently uncool...Kendrick and Cole are both tier 1 rappers popularity wise and they get lauded constantly for their "conscious" content...it's also a big (if not THE biggest) part of their image and marketing...

 

[Shadow King]

When rotation in the (strip) clubs were made paramount 8-10 years ago. I can't think of one song or artist who shyt ted on conscious music to make it uncool though. It was a culture shift

 

[FrederickDouglas]

do you fools listen to music or do you just skim thru it?

Yeah, the song was really about alcoholism and how dangerous it can be...

...which is kinda funny because a lot of people who listened to the song were at the same time pouring up and taking headshots.

 

[Kobes Two Jerseys]

thin line but i guess i'd give it to em

when i hear conscious i think more of dead prez/the roots

you're a fool.

 

[Zero]

it never did, conscious rappers just havent made a hit since just to get by

Lot of dudes don't realize that you have to entertain as well as inform on the mic.

Not to mention many of those dudes are completely full of shyt off the mic

 

[vaudevillevillain]

you're a fool.

b-bu-but flavor flav had a song called 'get off my dikk and tell your bytch to come here'

 

[Renegade47]

i wouldnt call k dot a conscious rapper.. especially making a song about drinking

 

[vaudevillevillain]

yo can duckworth's penis get any deeper down u nikkas throats

 

[Harry B]

I thought Kendrick and J. Cole were two of the biggest rappers? Even that dude Maclemore makes conscious rap.
When was the last time 2 new rappers were huge and conscious rappers?
Don't try to act like most of those dudes back in the days were huge, like people like to do. Most of them were not even as big as Lacrae, who drops #1 albums compared to like #50 for KRS. I.e. there's still a bunch of indie music debuting at #50.

 

[The_King_of_Everything]

They lack of self-awareness and self-analysis killed itself.

Hankhill with the truth

 

[28 Gramz]

 

[28 Gramz]

 

[King Poetic]

After Rawkus Records went under