Probably the single most impressive run in rap history.
-Rap Song with the most GRAMMY wins EVER (5x — Not Like Us) - won in general categories too, something that is very, very rare for hip hop
-SuperBowl
-The MOST watched Super Bowl Halftime show EVER (133.5M viewers)
-The record for Rapper with the MOST all-time Spotify monthly listeners (110M)
-First rap song to ever be eligible for 2x diamond (Humble)
-Critically Acclaimed album
-First attempt for a rapper at a full stadium tour and it's being a success (international tour instantly sold out)
-Highest grossing concerts for a black man in music history
-First album under 15 tracks to reach these numbers in the streaming era
-Tied Michael Jackson record with the most #1 hits on the hot 100 in the span of 12 months - He produced four number 1 hits, faster than anybody else before
-On pace to beat Eminem for the longest charting song at #1 for a rapper
-His tour is impacting the industry, they're already changing the concert models after Kendrick performance
-...
There's way too many to list.
Kendrick isn't just beating one or two records, he's breaking them all!!! And like billboard said, nobody in music thought it was possible for a 12 track album like GNX to pull these numbers in the dsps era, this is the equivalent of going 2x platinum first week in 2000.