He’s definitely up there. I HATE Eminem with every fiber of my being but white America made goddamn SURE his 2002 run would have to always been mentioned. As popular as Kendrick is now, unfortunately, I don’t think his run is surpassing Em’s just off raw numbers and hype.
I’d say Kendrick’s 2025 surpasses Drake’s 2016 easily. X put out TWO number 1 platinum selling albums in 98, the first rapper to do so. That’s not easily surpassable. 50 in 03 was a supernova but didn’t get the acclaim or awards plus he had to share that year with Outkast, who were arguably the biggest music artists on the planet that year. So you can put Kendrick above 50 because Kendrick’s not sharing 2025 with another rapper.
We also have to give mention to Kanye West’s 2007, which is probably the best 1:1 comparison we have to Kendrick’s run. Kanye had the sales “battle” with 50, defeated him, became the acknowledged number 1 rapper in the world, and went on a sold out tour and was multi-awarded at the Grammys, etc.
Lil Wayne sold 1 Million PURE PHYSICAL copies of Carter 3 in 2008. I think Wayne is overrated and that album is garbage but he was hot as muthafukking fish grease that year, can’t take that away from him.
So i’d put Kendrick above Drake and 50, but below X 98 and Wayne 08. Equal to Kanye’s 07 and just put Eminem in a class by himself with 1990 Vanilla Ice and 2000 Nsync