He could have easily made 1M in 1 year, by having a blog, twitter account, tiktok, youtube channel, about "making 1 million a year"
Quickest way to make money is selling other people on how to make money...duh
Quoting my damn self, but Pat Flynn...
When blogs was popping, Flynn had this idea to do a "course" or website on how to become a Security Guard.
So he explained how he did it, and was eating off SEO.
But he made his millions based on cats getting that Bluehost/Namecheap money. Maybe he was doing 4 figures.
All the views he got translated into hosting and getting domain names, that got him to 7 figures.