RapTV
Do they have a website? Yes, it’s
RapTV
Social media reach:
- Instagram — 10.5 million followers
- Twitter — 756,000
- Facebook — 77,000
- Snapchat — 402,000
- Tik Tok — 8.8 million
- YouTube — 140,000 subscribers
Who are they? On its website, RapTV claims to be “the largest hip-hop community in the world.” On their About page on YouTube, they describe themselves as “the pulse of the hip-hop industry and home for all things moving in the Rap culture today.” The site solicits promo and advertising from customers.
People can also send video and story submissions for them to post. There are original Q&A-style interviews with music artists published on the website, and a tab called “News,” with mostly aggregated stories from other websites.
Their YouTube channel is home to their video interviews with popular hip-hop artists, hot takes on the latest news in mainstream music and deep dives into hot topics. Their content is notorious for its controversial headlines and inflammatory social-media posts designed to provoke readers to respond which, in turn, boosts their engagement.
Who owns it?: Daniel Snow. He also is the CEO and founder of The Snow Agency, a performance and social media marketing agency that he launched with his brother Jonathan in 2019, according to its website.
In a January 2022 article,
Business Insider reported that both of his enterprises — RapTV and The Snow Agency — are multimillion-dollar companies. RapTV launched in 2016 and was on track to net $5 million in revenue in 2020. On his
Linkedin page, Snow said RapTV works with “many of the largest record labels and artists in the world,” and has the ability to cultivate massive followings for artists large and small. Neither of the Snow brothers has a background in journalism.
Location: Based in Miami, according to
Business Insider.
Do they post about Black Chicago? RapTV has frequently covered drill music between Chicago and other regions along with mainstream rap. After they posted the false information about Parkway Gardens being sold on their various social media accounts, on Sept. 15, RapTV posted an extensive video speculating on the rumor titled, “What Will Happen To Chicago’s Infamous O Block After Being Sold?” The video is a mixture of historic background information about Parkway Gardens with misleading information, contradicting narratives and tweets, and sources that are not credible. The video was never updated with the correct information.
This is also a non black man.