As I and others have brought up before:
Vince refuses to get out of his own way. He doesn't want to give the fans what they want and how they want it.
Rather, he wants to give the fans what HE believe the fans want and in the manner that HE wants and if it fails it's "Well see the fans don't know anything, we gave them what they want and they're still not happy".
If he'd just get out of his own way, the WWE would be making money hand over fist but instead we have this silly situation where he's so fixated on this Face vs Heel nonsense, he can't see the long term benefit of having (for example) Sasha win at SummerSlam as opposed to the night after, or the stupidity of having a character who calls herself a "Legit Boss" be humbled on screen and more less ruined for months to come.
Cokeboy has an idea what he wants as his end game and the talent needs to fumble forward haphazardly performance-wise and storyline-wise in order to fit into his "grand vision" which is probably ass anyways.
This is the same as the Daniel Bryan situation...give the fans what they want and you will EAT