In the early 2000's white america wanted their black rapper to be an oversized tattoo having bully thug with no regard for anything...
So Eminem, Dre, and Iovine packaged them 50 cent...let's give him some hot beats, some catchy songs, and make sure we let everyone know that he got shot 5 times...7 times...er...9 times...yeah 9 is a good number...
And the mid 2000's white america wanted their black rapper to be "socially conscious" and to "have swag" and to rap about "real life shyt"...they wanted to relate to their rapper, not be entertained by it...white america could be entertained by 50 cent and his antics, but they could never relate to it...he's a big bad black guy who is a gangster and got shot 7 times...er...11 times...they are some suburban kids who biggest worry is if they are getting the new xbox...
Enter Kanye West...talks about everything in life that is superficial...while trying to put a "conscious" spin on such superficial things...while also boasting how he in fact loves all these superficial things...the exact type of rapper white america wanted at the time...
Bonus points for Wayne...who sucked up all the white fans who couldn't get with Kanye's living the good life while pretending to care about the bad life antics...but could definitely get into a guy who was always drunk and high and saying just the most random thing...if you take away the talent...Wayne is easily this generations Jimmy Hendrix...down to a tee to the way he dresses, the drugs, the liquor, the lifestyle, the women...except for you know Jimmy had some real fukking talent...But Wayne is just like Jimmy in the sense that white people loved his lifestyle just as much as his music...Wayne the artist stayed on top years after his music became somehow even more shytty than it was originally but since he was so over the top white america loved him anyway
So yeah...after that their is no one left to support woodface...
B-b-b-but the streets fukk with 50...
The streets don't buy albums though...and that's what you need to be relevant in music...