Why do mixtape rappers>retail mode?

[Double Burger With Cheese]

whats your rollout strategy from an investor standpoint?

Figuring this shyt out as we go along. Got a lot of DJs playing the single we about the drop already. A few of the major strip clubs it’s already in rotation with a few DJs when they work they nights. I got him 2 interviews with 94.5 already, both was in the past 3 months.

Doing a Vlog/day in the life type series. Dropping the first episode Friday. We got like 3 shot alread. They like 5-7 minutes long on some behind the scene/showing the process shyt. Probably gonna drop an episode a week on the label YouTube and his social media.

Had him perform at a showcase last week to get some performance experience and exposure. Got him featured on a few rappers songs lately.

Been on his ass about having a precense on tik tok to promote his single and his music in general. But we haven’t officially dropped anything yet.

We got a the video for the single getting edited but may not come out for 4-6 weeks cause you gotta submit early to have a chance at getting on any playlist, cause they have need time for that. So we gotta submit it with a future release date. Likey gonna drop 2-3 singles on the day we drop and the video for the one we shot. Then promote and go from there after seeing feedback/numbers

Had him on the phone with a few big dogs in the industry we know just so they can know who he is and he can be motivated to take advantage of some of the resources and connects we got. He done been in the big studios like Patchwerk and around all that rapper lifestyle ass shyt he need to be motivated. He just gotta take advantage

 

[Henri Christophe]

Is it because its all about showing out for the heads vs chasing hits or

yeah

 

[Henri Christophe]

Being a young man in the mixtape era was so lit....last time it felt "real"

facts

 

[MMS]

This is most musicians to be candid, different vibe when you just trying to catch fire

 

[Double Burger With Cheese]

Cool, its good to get a perspective from someone in the field.

To me there is a marked difference though, as mentioned. So many artists have given away solid gold hits for free on mixtapes only to release a brick on retail that sounds nearly identical to their last disc.

Lots of rappers careers would've been quite different with alternative track selections. I don't think anyone can deny this which is why the label aspect doesn't make sense because a hit is a hit when you hear it and it happens to much to be coincidence. A word, by the way, I don't believe in.


Speak on your business strategy and model if you wish as well as reason for investing, overall vision etc as I'm always interested in anything creative.

You can see my previous post for strategy on rollout and for intro to the world. He already had some singles out and actually had some decent numbers but he scrubbed everything and rebranded when he got with us, so we treating it like his debut.

As far as overall strategy, this shyt is fluid. Me and my partner the label heads but we got a camera man, photographer, graphic artist, etc… All kind of people involved so we always getting opinions and restrategizing. And I’m big on making sure our artist comfortable and included in most the decision making processes. What I have learned about this shyt is, it’s no one way and everyone has different opinions. So some shyt we know what we doing and some shyt we have no clue. Just learning a lot of shyt through releasing this first project/launching this artist.

We have a second artist we start recording with Saturday. We got more clear direction with the one dropping first. This one we still trying to help him develop a sound we know how to market, but still let him be himself. Gonna take the same strategy and start him off with a few single releases once we figure the music out. Beyond that, ain’t no more time or money for no more artist at this point lol. Gotta pay the cost to be the boss. Realistically not gonna recoup nothing for a while if we ever do.

 

[Ryda52]

More freedom, less sampling clearance is my only guess. Big K.R.I.T’s the perfect example of that. 3 peat with KWH, RO4E, and 4ENAD(personal favorite) then came out with a cool but underwhelming debut. Then he bounced right back the following year with another classic mixtape KWAC. shyt, come to think about it, that pretty much sums up the blog rap era and early- mid 2010s hip hop as a whole.

 

[Wild self]

When you let old white execs put their stamp on a young black form of expression it turns into commercial bullshyt only meant to dominate top 40 charts.

Mixtapes of today would have been cult classic albums pre-1996.

The fact that a "formula" to making a mainstream album already exists, means that the artform can never truly prosper....

 

[O.T.I.S.]

Have a theory on this

I think it’s because usually the stuff they put out on mixtapes is things that can not be copyrighted, remixes, etc. like they’re in the studio and just rapping over hot shyt.

Also, a lot of mixtapes drop their hot ass single first then they get in the studio to cut an album and are too busy trying to recreate the same magic. Or what someone like Drake moght cut an actual album of shyt he likes but doesn’t catch fire like the hits.

 

[O.T.I.S.]

Have a theory on this

I think it’s because usually the stuff they put out on mixtapes is things that can not be copyrighted, remixes, etc. like they’re in the studio and just rapping over hot shyt.

Also, a lot of mixtapes drop their hot ass single first then they get in the studio to cut an album and are too busy trying to recreate the same magic. Or what someone like Drake might cut an actual album of shyt he likes and songs that have more storytelling and meaning but doesn’t catch fire like the hits

 

[maxamusa]

Figuring this shyt out as we go along. Got a lot of DJs playing the single we about the drop already. A few of the major strip clubs it’s already in rotation with a few DJs when they work they nights. I got him 2 interviews with 94.5 already, both was in the past 3 months.

Doing a Vlog/day in the life type series. Dropping the first episode Friday. We got like 3 shot alread. They like 5-7 minutes long on some behind the scene/showing the process shyt. Probably gonna drop an episode a week on the label YouTube and his social media.

Had him perform at a showcase last week to get some performance experience and exposure. Got him featured on a few rappers songs lately.

Been on his ass about having a precense on tik tok to promote his single and his music in general. But we haven’t officially dropped anything yet.

We got a the video for the single getting edited but may not come out for 4-6 weeks cause you gotta submit early to have a chance at getting on any playlist, cause they have need time for that. So we gotta submit it with a future release date. Likey gonna drop 2-3 singles on the day we drop and the video for the one we shot. Then promote and go from there after seeing feedback/numbers

Had him on the phone with a few big dogs in the industry we know just so they can know who he is and he can be motivated to take advantage of some of the resources and connects we got. He done been in the big studios like Patchwerk and around all that rapper lifestyle ass shyt he need to be motivated. He just gotta take advantage

Appreciate your response. Breaking into music seems so difficult to navigate. And I'm always curious how cats generate $ since music in general aint cheap. So many MF scammers out there 2 just trying to get a lick off someone's dreams/goals too



You ever consider doing any cross promotion? You the bud man right? Maybe incorporating new strains with the raps/videos or something? smoke/food usually got a good following on social media.


Good luck man keep us update; definitely drop a subscribe or whatever to support even if it aint my cup a tea...gotta support coli brehs

 

[Oatmeal]

Those Dj Scream and Southern Smoke mixtapes used to have the trunk twerkin




Jeezy and T.I ate, this was the BMF era, folks probably never knew Paul Wall and Juelz Santana collabed too, this tape was full of gems.