It has beaten them in spots, but in a 7 game series it's about more than physicality sometimes. "Physicality" is also a little misleading though. Physicality means shyt if you still can't outrebound them, physicality means shyt if you play more emotional than you do intelligently, and oh yeah, officials are calling these games.
You have to outrebound them and you have to hit three pointers. It's not a shock the only game this series the Bulls won they outrebounded them by 14 and were able to match their three point shooting.