Why do these trends keep recycling in rap?

[Dixon Cider]

I was in highschool with Givenchy cologne and noone gave a fukk now everyone hollerin gi von shee and all that paying $500 for a t shirt.

 

[FeloniousMonk]

Because apparel and fragrance are two diff things?

 

[MikeyC]

Even when you were rocking givenchy, it was a recycled trend. Ain't nothing new under the sun fam