You would first have to understand that a lot of people, especially many men associate their very manhood on shyt like cars. How loud they are, rolling coal and other stupid shyt. I cannot really wrap my head around it either. But some cats really thing that driving some loud gas guzzling v8 makes them manly; meanwhile they baby moms aint heard from them in 5 months, the nikka is way behind on child support, and his baby is calling some other man daddy.
Priorities be all fukked up. We imprint parts of our identity onto products intended for utility. Thats illogical to begin with, so you cannot really expect anything that stems from it to make sense man. That goes both ways too. Theres plenty of retarded Tesla fanboys that think driving a Model S makes them fukking Tony Stark.
Mental Illness.