Jumping in to speak in general, but when it comes to the twitter posts, the people posting that, whether they realize it or not, are playing useful idiot for the original source. People at that level recognize the importance of getting clips, memes, and takes out on the web and making them digestible as possible for the average person that is hardly politically engaged, if at all. So when posting from some sources, you are doing work for them, it's not uncommon that in those threads we find people that "don't agree with the source but agree with the message", that's the intention of the original creator. A lot of those small groups are owned by bigger groups that are directed by think tanks. They know how to move, they invest millions to learn how to move.
Anything pointing to "culture war" in America is propaganda created with the intention of distracting form significantly more important issues. Anyone that thinks trans anything is of any importance, is a useful idiot. They have already been duped.