Fashion moves in trends. There’s only so long a brand can be at the top.
Plus, Nike got lazy as fukk and stopped innovating. They believed that the Jordan brand and retro kicks could carry them forever and when the quality and material isn’t the same as the original, it starts to lose its luster.
I’m a Nike lifer, but I don’t even like the most recent shyt they put out
Plus, they keep fumbling, the bag bedding on the wrong athletes to make the face of the brand. I really don’t like the way they are oohing to sell Kobe gear and merchandise but at the end of the day it’s all about the dollar.