If you are regular dude under 5'10" you will more than likely struggle to pull 9's and 10's, but if you are a regular dude over 5'10" you will also more than likely struggle to pull 9's and 10's.
Guys are misdiagnosing the issue. It's less about height and more about just not being exceptional.
99% of men, regardless of height, do not have the ability to pull a "bad b**ch". Most guys suck it up and settle for average to above average.
But then misguided dudes either want the dimepiece, or want the 7/8 to just hop on their nuts and sleep with them instantly with no effort even if they are a complete strangers. They end up not getting what they want and they see dimes walking around with D-1 ballplayer type dudes and they try to apply deductive reasoning. However, the reasoning is flawed because a lot of those guys are exceptional in some way, shape or form.
Dudes aren't developing their social networks and doing things that put them in constant interaction with attractive women, and instead rely on hitting on chicks at the club or on POF (where women have advantage).
I'm guilty myself, but I don't blame my height. I know I'm not doing enough to get the results I want, plus I have unrealistic expectations to begin with.
Having said all that, women do find taller men more attractive. That is a proven fact. But being short does not prevent you from getting with attractive women. You just may have to work slightly harder.