I think it could definitely be possible, and if done right could be a major power move for athletes.
But what's important is having the
brand as the foundation, the brand being built before you unveil your independently made/distributed product.
That's the main reason people look at Lavar funny style, charging $500 for shoes of an athlete who hasn't played a single damn NBA game yet
On the flip side, picture somebody like Russ or even John Wall. Play out your
first shoe deal and get a couple nice ones on the shelves, get the brand up. Then if they came back and rebranded their logo and tried to get these independent manufactured and getting a niche distributing deal.... don't you think people would be way more receptive and this would go better?

Couldn't you see major companies being more willing to listen to someone like Kevin Durant or Steph try to pitch them on distributing their shoe if they chose to venture out?
Lavar may have lowkey started a rough sketch of the blueprint, but the end game looks dicey because he's built it off the 'brand' of an unproven player. That's part of the reason he's bein all extra, get the attention till draft and the season
