And I'm talking about when he went mainstream, not underground 50.
Sure, Ja Rule doing a song/video set in a carnival to
Grease was not a good look, and ppl(myself included) were getting tired of him at that point and the singing on every hook. But hey, he was selling records....
So when 50 came along and dissed Ja as a fake, since everybody was tired of Ja at that point, everybody jumped on 50's bandwagon, like "yeah

Ja Rule!!!". 50 was going around dissing everybody and ppl thought 50 was gonna bring "real" rap music back to the forefront. People thought he was gonna bring that level of realness that 2Pac seemed to carry, and him being shot up before played into that. Fat Joe, Nas, Jada.....all those dudes were making good music back then.....but when 50 started dissin them, alot of ppl stopped rockin with their music too.
But the
problem is 50 then didn't deliver musically, himself. GRODT was a good album, not a classic IMO.....and the G-Unit album was really good....maybe a classic....but then what? The Massacre wasn't all that, and 50 was singing on hooks like he was previously criticizing Ja for doing.
So now, you killed off damn near every other rapper from NY(except for Jay) and now you yourself aren't really good enough to be able to carry the genre on your back........which ultimately left a spot open and in walked stuff like "snap music"
I will give him credit though for squashing his chilidish beefs and working with Fat Joe and Jada now, b/c ultimately that's what it's gonna take to bring hip-hop, especially NY rap back to being important. I still think 50 is dope at times, but he's not "best in the game" dope to be able to carry the genre.