
People avoid Smackdown because it's a diluted Raw with a guarantee of nothing noteworthy happening. Why go to Smackdown to see a poorly done rehash of Raw that was the night before? They need to do something to make Smackdown special.
It needs to be live.
As much as people are against the brand split, I think they could easily do it. There's a few people from NXT that are ready and plenty of people for HHH to bring in off the Indys to replace them. There's plenty of talent that has the potential to step up if given the opportunity. Bray, Stardust, Cesaro, Owens, Big E (and the new day), Neville, kalisto, Sandow, and breeze could all handle bigger roles. They can also give more time to fleshing out their tag team divisions.
They also really should bring back the squash matches, they make big matches seem bigger and really help get a character over and establish their move sets.