WWE, Snapchat Ink Multiyear Deal Kicking Off With WrestleMania (Exclusive)
Wrestling powerhouse WWE has signed a multiyear partnership with Snapchat, which will produce and distribute Live Stories on the popular social app from WrestleMania and other events.
Snapchat will cover WrestleMania 32, which takes place this Sunday, April 3, at AT&T Stadium in Arlington, Texas, via a Live Story. Snickers, the premiere sponsor of WrestleMania, will be WWE’s first Snapchat Live Story brand partner.
For WWE, the Snapchat tie-up is another effort to expose its brand to a youth-skewing demo. It’s also aimed at driving users to sign up for the WWE Network online service, which will stream WrestleMania live starting at 7 p.m. Eastern Sunday. The company, which has been struggling to grow WWE Network, is offering a free one-month trial to the service to new subs including this year’s WrestleMania.
Wrestling powerhouse WWE has signed a multiyear partnership with Snapchat, which will produce and distribute Live Stories on the popular social app from WrestleMania and other events.
Snapchat will cover WrestleMania 32, which takes place this Sunday, April 3, at AT&T Stadium in Arlington, Texas, via a Live Story. Snickers, the premiere sponsor of WrestleMania, will be WWE’s first Snapchat Live Story brand partner.
For WWE, the Snapchat tie-up is another effort to expose its brand to a youth-skewing demo. It’s also aimed at driving users to sign up for the WWE Network online service, which will stream WrestleMania live starting at 7 p.m. Eastern Sunday. The company, which has been struggling to grow WWE Network, is offering a free one-month trial to the service to new subs including this year’s WrestleMania.





. It's not lookin good for Shane at Mania.