It happens with every major franchise across every major studio
Every time a property gets more and more popular people who have no business in the decision making process put themselves in the middle of it.
Look what happened with
Star Wars
DC Universe
MCU
The dollars start flowing in and more and more people want input but they don't understand that these creative properties have specific needs to be met every time the films get made.
If you're not a comic book nerd but you are the CEO and the guy who's responsible for the capital and flow of the money
Stay in the money process and not in the creative process.
Stop trying to be all up in the videos.
I just don't understand how these things can be popular exactly the way that they were and then some people get involved and decide it's best to change things.