MufasaChoppa
The Rise & Fall Of Mufasa Choppa
This year, Atlanta-born rapper Young Thug shed an identity he spent a career crafting with the release of his mixtape JEFFERY. Cryptic teasers—including a video that found the artist sitting opposite various characters trying to coerce him into admitting he was, in fact, Thug—led to the release of the record on August 26, and the announcement that he would only answer to the name Jeffery moving forward (he was born Jeffery Lamar Williams).
“It was a recent decision. I don’t plan anything,” the Atlanta-born rapper says when we sit down before this photo shoot. It’s a bold statement about an even bolder move; in today’s music climate, an artist must fight tooth-and-nail to prove who they are, to develop their brand, and any variation on that is a risk.
Williams sees his relationship with Young Thug as exactly that: a fruitful affair that bore him many successes (each mixtape in his Slime Season trilogy was met with critical acclaim), but ultimately reached its natural conclusion. “[With Young Thug] I learned that there’s nothing you can’t do, that it’s cool to change.”
Young Thug Is Changing the Name of the Game | V Magazine
