Labels do the same thing regular people do when it comes to buying views, comments, etc… They just have much bigger budgets and will just pay someone to do it for them. I got a partner who get like 30k for his contracts with labels and he literally getting them views and shyt. The actual cost of that shyt is much cheaper. nikkas buying everything from plays and followers, to YouTube comments and views, Facebook, IG, til tok, etc…
The labels know the game. All the numbers fake. But if you got the right numbers and they feel like they can make some money off you they will fukk with you. And if they sign you off a buzzing song, they will get you the right numbers.
If you doing it right, you just organically build the artist and gradually increase their numbers, and have everything matchup. Like X amount of Spotify gonna mean around X amount of average YouTube views. shyt like that. Make all the numbers match up and make the rise gradual. That way you gonna actually finesse people into thinking you got more motion then you got.
Also, independent artist out here getting waxed. They really believe they can do this shyt organically but you will never get that amount of fans organically. Would take way too many years. Then if they do know somebody with the sauce, they gonna tax. It’s gonna be more than they can afford. And it ain’t no big secret if you know, but nobody gonna give out the sauce lol