If it's all about the music, then why the alias, why the "he's a Russian from Brooklyn", why the mystery? Why not just drop music and let it speak for itself? Can't have it both ways.
Think of the hype surrounding Action Bronson.
I fux with Bam bam heavy but the first time I heard chandeliers, him looking like a fukking lumberjack played a huge role in the
factor. There was substance there, but his image got him noticed, not just a white rapper but a fat fukking, wrestlmania character with red hair no less.
The whole "russian kid from brooklyn" hook seems to be alluding to how image and how much attention you get for your music go hand in hand....
I just saw a thread called "if illmatic was released today" or some shyt like that and how people would react to it...how a project like that would probably be middle of the pack, and it would...unless it was coupled with a compelling image/hook/gimmick, it wouldn't be able to stand out as much.
It's probably nikkas feeling droog that would call Nas washed up...this is some ole chinese connection type shyt, and if it is what I think it is, it's fukkING BRILLIANT.




