they... and most foreign countries... only respect the hits from america.. that's why if you look on his list, they are all songs from his first album except 1... and nothing recent... they just want hits
i've been all over the world... yes in a major city like london, they might know about future and fetty... in the other 80% of the country of england, they'd have no fukking clue who they are, nor would care to pay any money to hear them
the things we believe to be hot over here, they'd much rather see a rakim concert in 2016 than hear that... so a nikka doing 20 million plus on his first two albums, is going to have way more reach overseas than someone like kendrick or cole, doing 1 mil in 2015.
that's why international tour is seen as the highest point in music. a world tour is when you know you reached a whole nother level. not a few dates... a mapped out, stadium tour, around the world... cause you can be HUGE in america and the rest of the world will not give a single fukk about you