YouTube won. AdBlockers interfere with view counts now.

bnew

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Can that video be summed up in one sentence?


Key Takeaway​


The recent drop in YouTube views for many long-form content creators, particularly from desktop/laptop sources starting around August 10th, 2023, is likely not a typical seasonal fluctuation but rather a consequence of the ongoing 'ad blocker arms race' between YouTube and ad-blocking software. This interaction prevented views from being recorded or sent to YouTube's analytics systems, specifically from users with ad blockers, explaining why creator revenue remained unaffected.

Key Points​


A significant drop in YouTube views from desktop and laptop sources occurred around August 10th, 2023, for numerous long-form content creators.

This view decline did not affect creator revenue, indicating the lost views were likely unmonetized.

The phenomenon is attributed to the ongoing conflict between YouTube and ad-blocking software, where ad blockers temporarily prevented users from accessing YouTube or transmitting view data.

Evidence includes a spike in reports of YouTube outages on August 11th, 2023, directly linked to Adblock Plus users being unable to load the site.

The affected channels typically cater to slightly older audiences who are more likely to watch on PCs and use ad blockers.

YouTube's claim of no change in view recording methods is consistent, as the issue was likely views not being registered due to external software interaction, not an internal platform change.

Summary​


This video investigates a significant drop in YouTube views experienced by numerous long-form content creators, directly challenging widespread assumptions that these fluctuations are merely part of a normal yearly cycle. The core issue revolves around a noticeable desynchronization of view sources, specifically a decline in views originating from desktop and laptop computers around August 10th, 2023. Understanding this phenomenon is crucial for small to mid-size creators, who are particularly vulnerable to unexpected data shifts that can impact their ability to budget and maintain consistent content output, leading to financial instability.

Through extensive data collection from 86 channels across diverse niches, a consistent pattern emerged: a sharp decline in desktop views that did not correlate with drops in mobile, TV, or tablet views. Importantly, this view drop did not coincide with a reduction in creator revenue, suggesting the lost views were unmonetized. The video links this to an article published on August 11th, 2023, detailing YouTube's quiet blocking of Adblock Plus, leading to widespread reports of YouTube outages for users with ad blockers. This interruption meant that views, though attempted by users, were either not registered by YouTube or the data wasn't transmitted, precisely because ad blockers prevent ad playback and thus monetization.

The conclusion is that this event was a direct impact of the digital arms race between YouTube and ad blockers. YouTube's attempts to combat ad blockers led to a temporary inability for many users to access the platform with ad blockers enabled, resulting in a perceived drop in desktop views (where ad blockers are most prevalent). YouTube's assertion that they haven't changed how views are recorded is likely true; rather, the views simply weren't received or fully processed due to the blocker conflict. This explanation provides clarity and alleviates concerns for creators who feared their channels were underperforming.
 
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