I don't see how this is far fetched. He has just as much hype as Bron did back in the day. And the clarify I'm not saying he's projected to be as great as Bron is, but the breh has had multi million IG followers for years, he has been the star of a successful reality show for years, and he and his family have proven their star power over and over again. Their Lithuania team made more money with the Balls around, and the Illwarra Hawks/NBL are getting $$$ from FB and SLAM! for one reason and one reason only - LaMelo. Breh gave a stimulus to a whole fukking league!
Idk if $100M is realistic but a upper tier deal for Melo definitely seems possible. Would be even better with BBB co-branding but if the deal is with one of the majors no way that happens.