Ebro(Hot 97) says "NO" to REGIONAL Sounding HipHop

[TLR Is Mental Poison]

but here's the worse part. ask yourself this question. 90% of the Southern artists have a distinct sound in their music. Why is it that the SOUTH gets to make REGIONAL music and get big radio station push(on hot 97 as well) but no one else does?

Its pretty simple bruh

Ebro's a hypocritical, soft target bullying fakkit

Hes a Clear Channel house nikka trying to play both sides of the field, EAGER to spin anything the corporation does as a positive for hip hop. For fukks sake homie is from the West Coast, why the fukk is he the program director of New York's premier hip hop station? You wanna know why? Because we sold our culture and all the rights to it off long long ago. Ebro makes me physically ill but I can't even blame dude. God made weasels and bottom feeders. But NEW YORK left NY hip hop down. There's no pride, no identity, no direction, no leadership. There is a little tiny bit of income though, so its only natural vultures swoop in to cash out. IT IS WHAT IT IS.

 

[vaudevillevillain]

keep angie & flex..

let everybody else the fukk go

 

[W.I.Z.E.]

are you fukking stupid? Kendrick is the only nikka from the west getting play, and that MC Eiht and COmpton get NO play on the radio

Show me where I said that West Coast artists are getting mad play...I'll wait!

Stay on topic, don't call names and read my point.

there is still a NY sound, a Cali sound, etc. Most artists, with the exception of few, you can tell where they from or NOT from after hearing two songs.

Trust, I never thought Roc Marciano was from Compton...never thought Kendrick was from Bk. J. Cole doesn't sound like he's from NO.

So while I agree hip hop doesn't have as strong a regional sound as it did in the 90's. Regional sounds still exist."

 

[rapbeats]

we can agree to disagree. I think that Swimming Pools sounds like a West Coast song.

And I would say that damn near all of the Lil Wayne's and 2Chainz sounds Regional.

I think the bigger point is that the "regional" sound has evolved. NY sound used to be boom bap, West Coast more synth's.

You still have artists like Action Bronson, Jada, Roc Marciano, Joey Bada$$ that sound NY...Tyga, ab soul, Schoolboy Q, E40, sound West Coast.

the regional sound has not really evolved. i wish it did. but it never had a chance to.

what has happened is the south has taken over. and we get a hint of eletroni music mixed in with hiphop.

i'll prove to you swimming pools is southern. go find a hot southern song from the past 2 years or so. even drakes hot songs are semi southern the beats that is.

remember producers that are up and coming grow up listening to whats hot. they try to replicate that then they start to branch out with their own sound. if they find out no one wants their own sound. in order to make money they have to produce the sound everyone wants. which is the same southern-electronicesk sound that everyone does. wash rinse repeat.

artist comes to producer: give me that 2 chainz type of song or that drake type of song.

producer: thats cool but i got this other beat. its completely different from that but its fire.

artist: thats cool but i would rather rap to that drake sounding beat or that 2chainz sounding song. cause at least we know thats what worked already. no reason to reinvent the wheel

ESPECIALLY if the radio station just told you, that you cant get any burn if its regional sounding (unless its the south of course..Lol).

here's an analogy. NBA. right now there are not a lot of bigmen that have a legit low post game . most of them can dribble/faceup and shoot. most of them dont like to get down low on the low block with their back to the basket.

do you know why? not because thats what the fans want. its because thats what the current nba game is dictating . if all the guys you grew up watching were face up bigmen. you will want to be a faceup bigman too. when i grew up, it was great point guards and great back 2 the basket bigmen. well people in my era grew up wanting to be like those guys but just expound on it a bit. thats no longer the case. and the further you go alone the less you will see "TRUE back to the basket bigmen that are good in the nba."

so now a 7 foot guy is working on his jumper and his faceup game rather then his low post moves. the game dictates to the player what style he should work on.

same in hiphop. the radio and labels say NO REGIONAL MUSIC except southern music. so the producers have to make NON regional beats. the rappers have to make non regional singles. unless they are from the south or making south sounding hits.

 

[Family Man]

Somebody need to knock that fakkit's head clean off his shoulders.

 

[rapbeats]

French Montana is all over the radio and flopped.

The Radio DOESN'T MATTER.

Build your fanbase online.

french sucks, and i'm glad they noticed that he sucked.

one less non rapper taking another actual rappers spot.

and you're right its not about radio play. its about chart#'s. you get that from radio play. even though radio play doesnt dictate sales. but it does PERK interest still.

so as long as you're not as wack as french. with that perk in interest you might bubble if you sound Decent.

lets be clear, french actually has a regional sound. does he not? his claim to fame is him using throw back beats that we all use to love. thats how he gets so much air play. the old head DJ's are like "YESSSS finally someone who feels me." when he makes a song over an old East coast hiphop classic.

French shouldv'e gone southern, LOL.

 

[bouncy]

its already happening but they cant blow unless the INDUSTRY allows them to blow. you say bu but the internet. i say NO.

how do you think these so called no namers go from 50 hits to 50,000 over night? its not cause the song is different then it was before. its because these people have paid people to make it LOOK like you are getting that many hits when you're really not. they are playing with the system. gaming it more or less. some that do it legit, they are linking your song and artist channel to a super database of people who click on music all the time on soundcloud, youtube, vimeo, etc. once they hit those people with a flash that says "NEW ARTIST: Mc Wacktastic " the user will click on the song. doesnt matter if its hot or not. it will go viral if 50k just click on it to see what its all about. then they can control the comments section. they leave the positive ffeed back and delete the negatives. so now the rest of the corn ball world that lets others dictate what they should listen to. will click on this song assuming its Hot since every comment says so and it has 50k hits in one day. it must be hot. thats called TRAINING. they are training us the users how to be fooled and THINK wack music is hot music based on fake comments or only positive comments and fake clicks or clicks that only came about because of a PUSH to click. it wasnt organic.

so while all that is going on for that fact indie rapper. you the real indie rapper that has that new hot regional sound for Iowa. you aint getting any burn. or any looks. cause you dont have the money to pay for 50k youtube clicks. therefore labels wont bother with you.

No doubt, but what I don't understand is, why do good artist keep trying to go the label route, yet average rappers build a following, and get the label to come to them?. I remember in the '90's, and early 2000's, how NICE rappers would always try to get signed, not do anything to make themselves known besides do the same industry functions, and someone who isn't as good as them get out to the colleges, hoods, and hustle. Then they would get a deal.

The same thing is happening now. Look how curren$y, Wiz, Mac Miller, and all those artist who was popping on the internet, used that to get shows, then ultimately get deals, while the guy who is NICE is not really doing anything musically, but mixtapes that are barely heard.

A lot of times it's not just the labels, but the artist themselves who are not making any headway, and it is stagnating the music. Too many people are not really groundbreaking quality wise, and it's making it look like the labels are holding everyone back when the music is not there.

If I was a label I would work hard to keep what I have going, instead of trying to push a new sound that isn't all that great, and I lose money. The southern sound even though it isn't that new, sounds more clean, and can be side by side with Electronic music which is popping everywhere, so that sound is much easier to sell then something that may not be as clean, have as much dynamic range, and different then west or east coast regional sounds.


Like I stated earlier, if a producer can take those old sounds, and work them into the new sonic type music, and people actually buy the product or sell out the shows, labels will go with that.

 

[rapbeats]

No doubt, but what I don't understand is, why do good artist keep trying to go the label route, yet average rappers build a following, and get the label to come to them?. I remember in the '90's, and early 2000's, how NICE rappers would always try to get signed, not do anything to make themselves known besides do the same industry functions, and someone who isn't as good as them get out to the colleges, hoods, and hustle. Then they would get a deal.

The same thing is happening now. Look how curren$y, Wiz, Mac Miller, and all those artist who was popping on the internet, used that to get shows, then ultimately get deals, while the guy who is NICE is not really doing anything musically, but mixtapes that are barely heard.

A lot of times it's not just the labels, but the artist themselves who are not making any headway, and it is stagnating the music. Too many people are not really groundbreaking quality wise, and it's making it look like the labels are holding everyone back when the music is not there.

If I was a label I would work hard to keep what I have going, instead of trying to push a new sound that isn't all that great, and I lose money. The southern sound even though it isn't that new, sounds more clean, and can be side by side with Electronic music which is popping everywhere, so that sound is much easier to sell then something that may not be as clean, have as much dynamic range, and different then west or east coast regional sounds.


Like I stated earlier, if a producer can take those old sounds, and work them into the new sonic type music, and people actually buy the product or sell out the shows, labels will go with that.

ITS TWo things going on with that.

#1 east coast and west coast are similar when it comes to having more things in life to do but live vicariously thru some other wanna be rapper homeboy.

the south...not so much, midwest... not so much. there's a reason these parts get behind one guy and push and push and push. thats where their local large fan base comes from. we dont act like that out west or on the east coast. out west the only people you see riding like that are those from the bay area. notice they still have their regional sound. but they cant get out of the bay with that sound. and if you didnt know. the bay area in general is like the south in how people act in a lot of ways. so its the same mentality.

so you add the above local push with the fact some of these dudes are down by relation(someone is a family member or friend) with a management company or big time manager that is knee deep in the industry. or they are signed to a production company. they are not INDIE like you THINK.

the people that you are talking about when you say "why do they go the old get a record deal"route. those dudes are not linked to big time managers, production companies. so even if they have a local following. you and i dont know about it. cause they aint bubbling on the net, cause they dont have the money/resources to pay for YOUTUBE, VImEO, etc clicks.

this is another reason why these so called INDIE artist are signing major label deals shortly after they blow for real. why would you do that when you have a million clicks on youtube? well because you know that wasnt by accident and you know a million people aint feeling you. thats someone on your team thats in the industry gaming the system. in addition, you know that the people you have behind you are real industry insiders. and they want their cut NOW. they dont want to wait for your sales to come in then split it. so if your production company is pushing you to sign a big deal so you can get a 1million dollar budget, so you can hit them with that finders fee. then thats what you will do.cause at the end of the day you owe them, without them there would be no YOU on the scene.

 

[blackslash]

why do u dumbfukk nikkaz call any and every modern sounding beat "southern"

I swear u guys are clueless as fck

 

[bouncy]

ITS TWo things going on with that.

#1 east coast and west coast are similar when it comes to having more things in life to do but live vicariously thru some other wanna be rapper homeboy.

the south...not so much, midwest... not so much. there's a reason these parts get behind one guy and push and push and push. thats where their local large fan base comes from. we dont act like that out west or on the east coast. out west the only people you see riding like that are those from the bay area. notice they still have their regional sound. but they cant get out of the bay with that sound. and if you didnt know. the bay area in general is like the south in how people act in a lot of ways. so its the same mentality.

so you add the above local push with the fact some of these dudes are down by relation(someone is a family member or friend) with a management company or big time manager that is knee deep in the industry. or they are signed to a production company. they are not INDIE like you THINK.

the people that you are talking about when you say "why do they go the old get a record deal"route. those dudes are not linked to big time managers, production companies. so even if they have a local following. you and i dont know about it. cause they aint bubbling on the net, cause they dont have the money/resources to pay for YOUTUBE, VImEO, etc clicks.

this is another reason why these so called INDIE artist are signing major label deals shortly after they blow for real. why would you do that when you have a million clicks on youtube? well because you know that wasnt by accident and you know a million people aint feeling you. thats someone on your team thats in the industry gaming the system. in addition, you know that the people you have behind you are real industry insiders. and they want their cut NOW. they dont want to wait for your sales to come in then split it. so if your production company is pushing you to sign a big deal so you can get a 1million dollar budget, so you can hit them with that finders fee. then thats what you will do.cause at the end of the day you owe them, without them there would be no YOU on the scene.

That's true, but wiz, and curren$y was doing their thing a while before signing with a major, and it was the whole country, not one region, but the common theme was they did network with the right people. This is the music business, so you have to network, it's just that too many artist only do that, and rely on an old way of doing things. It just so happens that most of the artist who do their own thing, and make it, are usually the ones who are not doing the actual music, but they do have character, and that helps them get known, not necessarily the groundbreaking music.

Again, once a producer is able to make music with the new, clean hi-fi sonics, musical, finds a rapper with character, gets a following, and networks within the industry, he would help the sound change. You will not get a change if you just rely on a label to do it. Times are different, and I feel, artist have a better chance of changing the sound of the music then they did before.

 

[rapbeats]

That's true, but wiz, and curren$y was doing their thing a while before signing with a major, and it was the whole country, not one region, but the common theme was they did network with the right people. This is the music business, so you have to network, it's just that too many artist only do that, and rely on an old way of doing things. It just so happens that most of the artist who do their own thing, and make it, are usually the ones who are not doing the actual music, but they do have character, and that helps them get known, not necessarily the groundbreaking music.

Again, once a producer is able to make music with the new, clean hi-fi sonics, musical, finds a rapper with character, gets a following, and networks within the industry, he would help the sound change. You will not get a change if you just rely on a label to do it. Times are different, and I feel, artist have a better chance of changing the sound of the music then they did before.

i agree, but to pull that off without labels. artist the real indie artists and even the fake ones will have to come to an agreement " we aint signing no more deals until they start playing REAL MUSIC. so until then we gone flood these streets(the net..lol) with quality upon quality content.

that can happen. but the reason it probably wont is because people are so caught up in getting rich themselves. they refuse to work with the bigger picture. the bigger picture says if you do what i'm suggesting not only will you end up rich but you will stay wealthy and have an avenue to be heard for 10 years vs 2, then your done like most of these artists nowadays.

 

[rapbeats]

why do u dumbfukk nikkaz call any and every modern sounding beat "southern"

I swear u guys are clueless as fck

BECAUSE IT IS southern influenced.

why do you think almost every beat has the SOUTHERN rolling snares?

thats their thing. give them their props for it. even some ways they use their strings/synths/brass. thats a SOUTHERN thing.

and what has happened is beat makers are mimicking whats hot. and whats hot is the southern sound mixed in with a little electron music.

i'll prove it to you another way. i make beats right. and everyone now and then i go around riding the waves of the net just listening to these Samples DVD's. and reading the names of them. back in the day when they first really started to make those on CD's. they use to have titles like "East coast sound" or
"New york DRUMS Pack"

you would have a "Southern playas" pack or some nonsense like that
"West coast" or "DR Dre "


and for the most part it was mostly east coast stuff, some south and a hint of west coast. it was never a ton of west coast because no one could figure out how to play our stuff. by the time everyone caught up that sound was

then it turned to Southern snare rolls pack, Dirty SOUTH Pack, TRAP MUSIC,

then it changed to using the words URBAN. which= what ever is hot today. which = more SOUTHERN music.

justice league are really the only folks that flipped the south sound completely and meshed it with a just blaze east coast vibe.

the non southern stuff that you hear on big radio and get major push is more of POP/R &B ish sound that dudes are just rapping over.

the dudes who make those sample packs are real producers. a lot of them have their own production companies and have been in the game for awhile. so they have made beats for your favorite artists for years. in addition some of these dudes WORK for the labels as producers. they do the sample packs as a side business. so they know what sound the labels are pushing out.

i even remember when i started actually listening to some dubstep stuff and was feeling it to the point where i realized it could be used in hiphop if done right. 2 years later, those same sample companies "DUB STEP pack"
lol
whatever is hot in the streets or aka whatever is being made by everyone is what they will put out as loops and sample packs. people buy this stuff for sounds. and they end up creating similar music. even if they never purchase these packs. the pack makers are making them based on whats currently hot(southern sound).

so either way you slice it. the south sound is the CURRENT SOUND of the day for hiphop.

 

[Jone2three45]

.

 

[TLR Is Mental Poison]

Like I stated earlier, if a producer can take those old sounds, and work them into the new sonic type music, and people actually buy the product or sell out the shows, labels will go with that.

Thats A LOT OF IFS my nikka.

Imma expand even further. And the fukkboy Ebro actually touched on this. The reason that "old" sound will never come back is because women don't like it. It's not some shyt you can dance to, it's not catchy. Its too cerebral (sorry ladies). Down south and electro beats are more in your face and straightforward. You gotta understand the biggest consumers and radio listener groups are WOMEN. Rap flipped really when its biggest consumers went from white male teens to black females. U look at the biggest artists now, 9 times out of 10 they are someone bytches fukk with. So to really take control back we have to re-establish our buying power- which IMO is just not gonna happen.

 

[bouncy]

Thats A LOT OF IFS my nikka.

Imma expand even further. And the fukkboy Ebro actually touched on this. The reason that "old" sound will never come back is because women don't like it. It's not some shyt you can dance to, it's not catchy. Its too cerebral (sorry ladies). Down south and electro beats are more in your face and straightforward. You gotta understand the biggest consumers and radio listener groups are WOMEN. Rap flipped really when its biggest consumers went from white male teens to black females. U look at the biggest artists now, 9 times out of 10 they are someone bytches fukk with. So to really take control back we have to re-establish our buying power- which IMO is just not gonna happen.

That's not entirely true. Most southern beats are SLOW, and all you need to do is a two step in the party. It's the materialistic lyrics they like, and because it's POPULAR. As soon as it's not popular anymore, a lot of women aren't going to be going crazy over it.

East coast beats can easily be danceable by upping the BPM.

Also, that is a lot of IF's, but that is why it will be groundbreaking.