His profit margin will still be high, because he's not paying for any press,
Some ESPN business analyst just said it would cost Nike 50 million dollars for the type of press Lavar Ball has generated. how do you know about Lavar Ball? because they keep talking about him, and you think he wont sell 2000 pairs of shoes? He said his shoes are getting manufactured the same way Nike makes theirs, in China so the cost to make the shoe will still be relatively low compared to sell price. Plus the shoes are going to be made to order, so he's not going to have product sitting in a warehouse waiting to be purchased.
Advisors?

You think that man has advisors, and that he's paying them? Advise him about what exactly? At best he had someone tell him what plant in China he can get his shoes made. Americans are drawn to brash, confident outspoken people, good or bad. People will buy 500 dollar shoes for the same reason they buy 700-900 dollar smartphones, because they want to.
You should probably just relax and see how all of this plays out, instead of calling people stupid. It's not a good look.