Q-Tip tells story of how labels passed on Megan thee Stallion b/c of data/analytics

Zebruh

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Nowadays they want the artist to come with their own following so they can just leech off of it. Doesn't surprise me that they didn't see anything but numbers and not blatant starpower.
 

Awesome Wells

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Labels don’t want to develop talent anymore.

For them, that takes too much time and money. They want to push someone out who already has a following, so that they can do less work and reap more of the benefits. It's like a hustle for the record companies now. The goal is to invest less, and pull out more bread.
 
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