Y’all know how the most effective form of battling is 3 rounds, acapella, with prepared material?
It dawned on me last year that Flex uuncovered the most effective form of freestyles that will generate the most attention and views. It actually seems pretty simple but he was able to capture the right atmosphere to get it done. It isn’t cyphers with a bunch nyggas spitting. It isn’t a radio interview where the interviewer asks well you are here, do you have some bars? It isn’t spitting off the top. It’s a prepared freestyle with just the rapper and Flex. You see “Bars on I-95” mimicking the formula and it works. Surf damn near at 1M views. Other emcees generating views on that page with not many subscribers.
I always knew freestyles could be a great platform under the right format.
Basically, if the emcee goes the fukk off in that format, it’s going to get a lot of views due to replay value. That Surf freestyle has real replay value.
I remember I said the URL should get back to cyphers, but I say scratch that. All you need to Smack sitting down while the other emcee is spitting.
Obviously, freestyles are nothing new. You can freestyle at a lot places. It’s all about the presentation, environment, etc. Basically the same thing with battle rap.
I think cyphers have limitations in views, because there's always going to be some emcees in there that someone doesn't care for. It's better to do either one person, two at the most if they have the right chemistry and they are from the same team.