How can one company be so stupid

They could've had Roman end up as champ tonight and still have him be the cold hearted savage that he was last night. Could've cut that whole Stephanie bit and skipped to Vince calling him out and take it from there. Have Roman tell Vince he wasn't sorry and that he'd do it again and he'd do it to Vince if he had to. Cue Sheamus coming in to defend Vince's honor. Roman wins the title in a more subdued manner (as in not steam rolling everyone), gets his belt, knocks out Vince and gets the fukk out of the ring, no celebration. Then he keeps to himself, keeps talking to a minimum and just destroys whoever needs to be destroyed because it took him so long to get the belt that there's nothing he wouldn't do to keep it.
His paranoia and ultra-intensity could've even driven a wedge between him and Worldstar, made things uncomfortable. That would've given them a chance to give the Shield affiliation a rest & build some separation between them since they'd both be champions on different paths until eventually Ambrose demands a WWEWHC title shot months down the line.
Same outcome but a world of a difference. Man i don't fukking know. :disappointmet: