2017 NBA Finals On ABC: Most Watched Since 1998 Through 2 Games

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The 2017 NBA Finals on ABC – the Golden State Warriors lead the Cleveland Cavaliers 2-0 – is the most-watched since 1998, through two games, according to Fast Nationals from Nielsen. The series is averaging a total live audience (television plus streaming) of 19,602,000 average viewers, up five percent from 18,641,000 viewers in 2016. It is averaging 19,192,000 viewers (P2+) on ABC and an average minute streaming audience of 410,000 viewers.

Sunday’s NBA Finals Game 2, in which the Warriors defeated the Cavaliers 132-113, generated a total live audience of 20,117,000 average viewers, making it the most-watched NBA Finals Game 2 since 1998. It was up 13 percent from 17,756,000 average viewers in 2016. The Game 2 broadcast averaged 19,681,000 viewers (P2+) and an average minute streaming audience of 436,000 viewers. The broadcast peaked with 23,094,000 viewers from 10-10:30 p.m. ET.

The NBA Finals on ABC won the night across television on Sunday for the 57th consecutive time.

The 2017 NBA Finals on ABC and the ESPN App continues with Game 3 on Wednesday, June 7, at 9 p.m. (coverage starting at 8:30 p.m.)




2017 NBA Finals on ABC: Most-Watched Since 1998 Through Two Games - ESPN MediaZone
 

WMG the 2nd

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but it ain't good for the league :laff:


Blowout victories from the Golden State Warriors in the first two contests of the NBA Finals didn't turn away the viewers.

The Associated Press cited Nielsen company numbers Monday and noted the first two games of the third straight showdown between the Warriors and Cleveland Cavaliers averaged 19.6 million viewers, which is a 5 percent increase from last year.

According to the AP, Sunday's Game 2 averaged 20.1 million viewers, which was the highest for an NBA Finals Game 2 since Michael Jordan's Chicago Bulls battled the Utah Jazz in 1998.

Those viewers have been treated to pure dominance through two games.


Golden State steamrolled the Cavs by 22 points in Game 1 and scored 132 points in a 19-point win in Game 2. The Warriors still haven't lost through 14 games in these playoffs and are two more wins away from taking the Larry O'Brien Trophy back from Cleveland.

Fans love star power, so it is no surprise so many have tuned in despite the blowouts. Between LeBron James, Kyrie Irving, Kevin Love, Stephen Curry, Kevin Durant, Klay Thompson and Draymond Green, there are enough superstars to host an All-Star Game in between Finals contests.

There are also plenty of storylines in play between history (this is the first time in league history two teams have played in three straight Finals), the narrative of Durant forming a superteam and the 3-1 redemption tour for Golden State.

Cleveland overcame a 3-1 deficit in last year's Finals and will have to overcome a 2-0 one this year as the Finals shift back to Ohio for Wednesday's Game 3. If the first two games are any indication, plenty of people will watch to see if the Cavaliers can complete another comeback.

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WMG the 2nd

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What's good for the NBA in terms of Finals ratings isn't necessarily what's good for the NBA as a product on the court.

But you can cook

:ehh:
So watching one team baskeball at potentially the highest level as a team isn't a good on court product?
Spurs did the same thing in 2014 except they gave up a game by now:yeshrug:
 

Remote

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So watching one team baskeball at potentially the highest level as a team isn't a good on court product?
Spurs did the same thing in 2014 except they gave up a game by now:yeshrug:
The two best teams are in the Finals for the 3rd year in a row. That's high drama and interesting.
You're going to have people tune in.

However, there was a prevailing sentiment that the regular season was somewhat boring or underwhelming or irrelevant (or insert your own adjective here). I don't remember if the regular season ratings were down but if your Finals draw viewers but the other 1,230 regular season games do poorly....that's probably a concern.

I don't mean to suggest that the league have every team winning the same number of games, but there has to be some kind of rivalry/narrative/players to promote besides just the Warriors and Cavaliers. Well, to be fair...we did have Westbrook's Triple Double assault...
 

WMG the 2nd

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The two best teams are in the Finals for the 3rd year in a row. That's high drama and interesting.
You're going to have people tune in.

However, there was a prevailing sentiment that the regular season was somewhat boring or underwhelming or irrelevant (or insert your own adjective here). I don't remember if the regular season ratings were down but if your Finals draw viewers but the other 1,230 regular season games do poorly....that's probably a concern.

I don't mean to suggest that the league have every team winning the same number of games, but there has to be some kind of rivalry/narrative/players to promote besides just the Warriors and Cavaliers. Well, to be fair...we did have Westbrook's Triple Double assault...
Nba tv ratings did fine from what I remember
A lot of starpower every night and week with Russ harden cavs golden state and fun games like devin cooker 70 or Thomas killing team in 4yh quarters

Only thing the sucked really was all star weekend this year
 
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