How to dump Trump: Rick Wilson on Running Against the Devil
How to dump Trump: Rick Wilson on Running Against the Devil
Martin Pengelly
He was a Republican ad man but now he’s a bestselling author out to bring down a president. He says Democrats must listen
He thinks Democrats are making a huge mistake in the campaign so far – by telling voters who they really are.
The main candidates are veering too far left, he thinks, away from the disaffected Trump voters they will have to turn. Among progressives, the Massachusetts senator Elizabeth Warren is praised for her
detailed policy plans. But to Wilson, Democratic “policy is the enemy”, whether it concerns Medicare for All, gun control or women’s right to choose.
Away from the coasts and the college towns, Wilson contends, America is still a conservative place. Accordingly, Running Against the Devil contains a lot of what its author calls “tough love”, telling harsh truths and demanding
Democrats put party purity aside. After all, the general election against Trump is going to be dirty as hell.
“Democrats tend to believe the country is completely homogenous politically,” Wilson says. “No matter how meritorious their position may be on gun control, for example, or not, it just kills them in rural areas. It just destroys them.
Take
Bernie Sanders. Wilson doesn’t just say he thinks the democratic socialist from Vermont would be the opponent of Trump’s dreams, “the easiest person in the world to turn into the comic opera villain Republicans love to hate, the Castro sympathiser, the socialist, the Marxist, the guy who wants to put the aristos in the tumbril as they cart them off to the guillotine”.
Asked which Democrat is best suited for the fight, Wilson admits to being impressed by Warren’s willingness to work hard and how she champions the little guy. But he still goes for Joe Biden.
“I think it will be Biden because name ID is very powerful,” he says of the former senator and vice-president. “He is the one candidate who has shown the most ability to contrast with Trump in terms of a broader, bigger picture that isn’t just locked into what’s the hot flavor of Democratic messaging this year.
“He’s talking about that big American sense of unity and reconciliation and saying we’ve got to work with Republicans too.”
It’s true you don’t get much policy detail at a Biden rally, but you do see plenty of slightly hokey appeals to the better angels of America’s nature.
“There’s nothing in Joe Biden that scans as evil or dark or weird or out of touch,” Wilson says. “He can be a little goofy but that’s not bad, not the worst thing in the world right now.
“I think neither Warren nor Sanders and certainly not Pete Buttigieg have ever had a breakthrough with African American voters sufficient to eliminate Biden’s advantage. And also, Biden’s got the secret weapon.
“If Barack Obama is free to get out there and do the campaigning that only he can do in American political life, I think that would be a meaningful lift for the Democrats.”