2022 NBA Finals on ABC is 5th least-watched series since 1988

Is there anything that can be done to increase viewership?


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NYC Rebel

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Bruh, you can watch games on Twitter live. You can also watch an NFL game if you have the Yahoo sports app. Not hurting that league one bit. nikkas juelzing in here and wanna blame illegal streams when it ain’t hurting no other leagues. Hell, the masters still rakes in numbers and they damn near bar you from seeing the front nine unless it’s on their own streaming platform. TMZball ain’t popular stateside or worldwide as they think
And the streaming angle is hilarious when the league has had viewership problems before the advent of streaming. Dudes rather think someone wants to watch the NBA lose then be better. I love the NBA. Loved it for close to 40 years but it deserves better and I’ve had a problem with how it’s been marketed since it left CBS
 

FS4LFE

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Half of America doesn’t watch the NBA because they consider it the “woke” league. Go on any sports message board besides this one & they proudly say they boycott the nba because of “sjw” & “wokeness”. Doesn’t have shyt to do with the 3 point line or Jordan/LeBron.
Exactly. These weirdos are mad because racists don’t want to watch the NBA.
 

NYC Rebel

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Exactly. These weirdos are mad because racists don’t want to watch the NBA.
NBA has had viewership problems with racists for years, prior to all that. Bird, Magic, & MJ gave the league false hope that viewers like the game, but when you read articles going back to the 70s and how the league was viewed as too black, the NBA has been hurt by it for close to 50 years
 

Rekkapryde

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BS. NBAA had viewership
Problems since the 90s

It's definitely gone down post Mike but for years these cacs biggest excuse as to why they don't watch it now is some coded language :mjpls: shyt


The discourse around the league esp in the Media don't help either
 

Rekkapryde

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NBA has had viewership problems with racists for years, prior to all that. Bird, Magic, & MJ gave the league false hope that viewers like the game, but when you read articles going back to the 70s and how the league was viewed as too black, the NBA has been hurt by it for close to 50 years
Bird/Earv and Mike. Transcended

Watching the Luka angle close the next few years
 

FS4LFE

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NBA has had viewership problems with racists for years, prior to all that. Bird, Magic, & MJ gave the league false hope that viewers like the game, but when you read articles going back to the 70s and how the league was viewed as too black, the NBA has been hurt by it for close to 50 years
the world has changed since those guys played. Athletes are expected to speak up more about social issues and politics. The average white person don’t like that shyt.

The NBA is a black league and that rubs some
People the wrong way period.

Y’all acting like the NBA is going out of business or something. Players are making more money than ever and they’re talking about adding new teams.
 

NYC Rebel

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the world has changed since those guys played. Athletes are expected to speak up more about social issues and politics. The average white person don’t like that shyt.

The NBA is a black league and that rubs some
People the wrong way period.

Y’all acting like the NBA is going out of business or something. Players are making more money than ever and they’re talking about adding new teams.
Yall acting like is wack. Im acting like I want to see the NBA succeed.
 

MoneyTron

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Do you think Nielsens gauge program is tracking illegal streaming viewership? If streaming regardless of media source is what’s hurting the NBA, wouldn’t that be the case for every sports league?
The same must ring true for the NHL whose
Also getting record # sponsorship dollars
And a new tv deals yet the tv screens ain’t justifying none of it
Yes, maybe that is the case for the NHL.

The point is, a league can be healthy without setting the TV ratings on fire. There’s more than one way to skin a cat.

I haven’t seen any data to support that TV ratings directly correspond to franchise values, revenue, or overall relative popularity of the league.
 

staticshock

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Why watch the entire game when you can watch a 5 min highlight video on Twitter or YouTube immediately afterwards? I think unlike the NFL, a lot of NBA fans don't watch games much if they have other things to do. The NFL is an event and people plan their days around big games.

This is a casual ass take. Diehards will watch whole games.



Also doesn’t Nielson or whatever it is only track a small percent of people? They don’t track every American household. That shyt never made sense..
 
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