The goal is to make money & make good crossover music. People say they want that, but they don't really. Why were I'm The Man & No Romeo more successful than even his introspective tracks with Eminem, Adam Levine, Alicia Keys & Dr. Dre in America? Because people want bangers, street music, and upbeat songs from him.
He should never chase critical acclaim because, he never got it even when he was popping & he'll never get it now. People even try to shyt on GRODT. Just feed the people that actually consume your music what they want.