In 2002, Nelly had the game on lock, Jay-z was doing his thing down south. Luda, Em. Dipset. etc.
Baby/Birdman was a big dawg in the game, yes that's what I said, Baby was being pushed heavy. He was appearing on features, and he dropped his own solo album.
In 2002, The Big Tymers was the biggest act on the label, "Still Fly" was everywhere and "Oh Yeah" was everywhere which put Baby in the spotlight as that representative for CMR. He was featured on everything, he had a feature with Ginuwine, his lead single for his album, he was on an R.Kelly song. Baby put himself as a big dog in the game from off the Big Tymers momentum from that Hood Rich album.
In 2003, Juvenile came back to CMR, which overshadowed Wayne's underground mini success with The Drought Mixtapes. Juvie's "In my Life" single was everywhere and then "Slow Motion" came and put a choke hold on the game.
Cash Money had the juice once again.
Wayne went back into the lab and made 10,000 bars, this when he was last seen/heard writing down lyrics. This tape was when he really caught the wave of folks, then them Squad mixtapes took the fukk off. Those mixtapes of his were the hottest thing on the streets. The "streets" were bumping nothing but Wayne during the early part of 2004, especially that summer of 2004. Main stream had went "Pop" with Luda, Nelly, Em and other "soft" rappers. 50 Cent brought back gangsta rap, outside of 50, everything had become "pop" and soft.
Even Master P was making "bounce music" "choppa style" Rock the Boat. Alot of "crunk music" was being pushed
Kanye came out and he was "pop" in a sense.
Wayne was still on his "gangsta" music. with lyrical content added on top of it.
Dipset albums were in rotation down here too, but Wayne was on like a 12-0 run with them mixtapes, he was shytting on everybody's songs, it was at that point Wayne was making you listen to his version of the song instead of the actual artist's version.
When the Carter 1 dropped in that 2004 summer, that was a rap.
I remember Keayna Martin who was on the New Jersey Nets Basketball team at the time was on BET rap city plugging that Carter 1 album, I think Jay-Z had dropped that month or week, "Encore" along with some more other heavy hitters, maybe Luda, some more people, but K.Mart looked in the camera and said, The Carter 1 was the best album that's out on the streets. That's what he has in his rotation, he got two copy, one for the house and another for the whip. lol
Wayne came out with another mixtape after the Carter 1, Another series, I can't remember that name of that series and series set him up for that Carter 2 release. That mixtape series is the one where he's destroying Mike Jones song and T.I. Top Back song.