Something about yourself, what nikkas grow thru in there life, how you felt about certain things, how you grew up. Not just I fukked your hoe and rum rum pu pum pum on drum drum drum drum
How old are you and how do you not know what content is. I can go listen to god son and tell you what nas was going thru how he felt about certain things at that time, like I knew his mom passed and he was going thru shyt. That's how you make a connection with your fans, its why nikkas like kendrick and jcole always on top. And content aint just strictly for lyrical nikkas jeezy had content and a gang of other nikkas.
Why you think xxx had such a huge fanbase
Turn up music is cool sometimes but you never gonna survive without saying shyt in your rap.