You know, mentality wise, women are a lot like children. Which reminds me of a story.
My son was a huge wwe fan. A few years ago he really wanted wwe 12 so I got it for him. When we started playing I would take it easy on him and let him win. Well my son, being young and unable to tell that I was letting him win, began to develop a serious ego. He began trash talking me, saying that I couldn't beat him, I sucked at the game, etc. Also, he kept playing the computer on easy and refused to get better since he could already beat me.
So I did the only thing a responsible father can do. I gave him all of my 28 years of gaming experience and beat him mercilessly.
He eventually started improving by increasing the difficulty on the computer matches and now he regularly beats me legitimately. He also learned a lesson about having an overinflated ego...