it didn't get "hijacked"
it's just cats that grew up fans of the shyt got the chance to say "this is why it's cool" and presented it in a way that's digestible to the non-fans.
plus a LOT of those fans grew up to watch/play.
When it because "cool", then it was acceptable and everybody started enjoying it.
You gotta realize this has been going on for 15+ years, and some people don't even remember a time when it wasn't "cool", the same way some people don't remember a time without non-dialup internet or smart phones.
it's just cats that grew up fans of the shyt got the chance to say "this is why it's cool" and presented it in a way that's digestible to the non-fans.
plus a LOT of those fans grew up to watch/play.
When it because "cool", then it was acceptable and everybody started enjoying it.
You gotta realize this has been going on for 15+ years, and some people don't even remember a time when it wasn't "cool", the same way some people don't remember a time without non-dialup internet or smart phones.